E- Marketing Manager

Job Details: Job Location: 660 - Appleton Hilton - Appleton, WI, Position Type: Full Time, Salary Range: Undisclosed, Job Shift: Any, E- Marketing Manager is digital marketing professionals who build, maintain, and advance a brand’s social media presence. This often includes crafting campaigns around the brand or a specific product or feature launch. Strategies may also include paid advertising, SEO initiatives, social media posts and creative approaches to asset creation and engagement. For these strategies to work, an E- Marketing Manager needs to have a strong understanding of how social media works and on which brand platforms the brand’s audience can be found. E- Marketing Manager must be up to date on social media trends and know how to create and distribute messaging that resonates and converts. Work to increase brand awareness through a strategic and comprehensive social media presence. Develop and implement social media strategies to align with business goals Create, schedule and publish engaging content across social media platforms Analyze current marketing efforts to pinpoint weaknesses and make improvements Collaborate with other marketing experts to develop cross-channel assets Monitor and respond to comments, messages and mentions to foster community engagement Leverage social media trends to gain traction and amplify following Ensure all assets are on brand and in line with company values and goals Set, monitor and react to information gleaned from key performance indicators (KPIs) Manage social media advertising budgets Stay up to date with social media trends, algorithm changes and best practices Manage social media tools and platforms used for scheduling, listening and analytics Qualifications: • Comprehensive understanding of top social media platforms • In-depth knowledge of search engine optimization (SEO) • Familiarity with different types of social media content • Ability to create targeted audiences and conduct A/B testing • Proficient with social media management tools, such as reposting apps and scheduling utilities • Self-starter with ability to take initiative • Strong verbal and written communication skills • Collaborative spirit and understanding of how to work with and delegate tasks to team members PHYSICAL DEMANDS Lifting thirty (30) pounds maximum. Frequent twisting, bending, stooping, reaching, standing, walking, talking, hearing, seeing and smiling. Benefits 401(k) Disability insurance Employee assistance program Health insurance Life insurance Paid time off Room Discounts Employee Food and Beverage Discounts EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.