Demand Generation Marketing Manager

The Role

The Demand Generation Marketing Manager is responsible for developing, executing, and optimizing multi-channel marketing programs that drive pipeline growth and revenue. This person owns lead capture and nurture strategy, working closely with Business Development to convert prospects into customers. This role blends strategic planning, hands-on campaign execution, cross-functional collaboration, and performance analysis. The ideal candidate is analytical, creative, and comfortable operating in a fast-paced, growth-oriented environment.

In This Role, You Will

• Develop and execute end-to-end inbound and outbound campaign strategy
• Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
• Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey
• Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline
• Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools
• Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives
• Monitor industry trends, competitor activity, and market dynamics to inform strategy
• Maintain data quality and consistency across marketing systems and workflows
• Perform additional duties as assigned

What You Bring

• Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus
• 5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment
• Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
• Advanced proficiency in data analytics tools to evaluate campaign ROI
• Understanding of paid acquisition channels and SEO best practices
• Proven success managing multi-channel demand generation campaigns
• Strong communication, project management and organizational skills including copywriting skills
• Preferred experience launching and scaling Account-Based Marketing programs

Who We Are

YA Group is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation.

What We Offer

• Employee-focused culture
• Strong commitment to work-life balance
• Remote work
• Flexible vacation & Paid holidays
• Paid family care/sick leave
• Parental leave
• Medical, Dental, Vision + more
• 401k w/match
• Career growth
• Competitive salaries

Fraudulent Recruitment Alert

Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message.

All official email communications regarding your application will come from notify@dayforce.com or directly from a member of our talent team using an @yagroup.com domain name.

If you suspect any fraudulent activity, please contact us directly at careers@yagroup.com.

Disclosures

As part of our recruitment process, we may use AI-assisted tools to support candidate screening and evaluation. These tools are designed to assist—rather than replace—human decision-making, and all employment decisions are made by our recruiting team in accordance with applicable laws and our commitment to equal employment opportunity. Where required by law, we will provide additional information about the use of these tools, including their purpose, and offer alternative processes or accommodations upon request.