Marketing Manager - Hotel Polaris

Overview

The Marketing Manager will support the execution of marketing initiatives that build awareness, drive engagement, and generate revenue for Hotel Polaris. Reporting to the Director of Marketing Communications, this role will support day-to-day marketing activities across digital marketing, email, social media, website content, public relations, paid media, and on property initiatives.

The Marketing Manager will work closely with the Director of Sales and Marketing and the Director of Marketing Communications and cross-functional teams, to bring marketing campaigns and experiences to life while ensuring the Hotel Polaris brand is represented consistently across all channels. The ideal candidate is a strong writer and communicator who is organized, creative, detailed-oriented, and eager to learn. This role is well suited for someone who enjoys working in a fast-paced environment, can manage multiple projects and deadlines and able to effectively prioritize projects based on business needs while consistently delivering high-quality work.

Responsibilities

Marketing & CRM Management

• Coordinate and assist with email campaigns, including copywriting, creativity and deployment.
• Conduct regular audits of content across partner and third-party websites to ensure accuracy and brand consistency.
• Collaborate with internal teams to plan and execute marketing activations, ensuring alignment with overall brand strategy.
• Manage and update website content related to special offers, packages, and accolades, ensuring it reflects current promotions and brand messaging.
• Assist in the creation and maintenance of digital assets, including photo and video shoots, press kits, and visual content libraries.
• Support the development of presentations and marketing materials, ensuring they are updated and reflect the latest brand positioning.
• Manage the distribution of marketing collateral through platforms like Leonardo and internal digital libraries.
• Schedule and organize meetings with internal and external stakeholders, maintaining an organized calendar for the marketing team.
• Develop and manage monthly content calendars for Instagram, Facebook and LinkedIn, ensuring alignment with overall marketing objectives and brand strategy.
• Monitor and manage online reputation across review platforms, responding as appropriate and identifying opportunities to improve guest sentiment and ratings.
• Facilitate and execute PR and influencer stays.
• Create engaging written and visual content for social media, email marketing, website updates, promotional campaigns, blogs, and internal communications.
• Coordinate with external agencies, photographers, videographers, designers, media partners, influencers, and vendors to ensure timely project execution and brand consistency.
• Conduct competitive research and market analysis to identify industry trends, promotional opportunities, and emerging consumer behaviors.
• Support marketing initiatives for guestrooms, meetings and events, weddings, group business, dining outlets, Flight Simulators, Ascend Spa & Wellness, and other hotel experiences to drive awareness, engagement, and revenue.
• Assist with on-property event execution, including signage, promotional materials, photography coordination, and guest-facing marketing communications.
• Additional marketing tasks as needed/assigned.

Qualifications

• 1–2 years of marketing, communications, hospitality, or related experience preferred.
• Experience with Email Marketing Platforms & Content Management Systems (CMS) is preferred.
• Familiarity with HTML, digital analytics tools, and content management systems (CMS).
• Strong writing, editing, and presentation skills.
• Keen attention to detail and a proactive approach to problem-solving with a willingness to take ownership of assigned projects.
• Ability to work independently while also collaborating effectively with a team.
• Eagerness to learn and grow within the marketing field.
• Graphic design experience preferred.
• Familiarity with social media management platforms and Meta Business Suite preferred.
• Working knowledge of Google Analytics, Google Business Profile, and marketing reporting tools.
• Experience with Canva, Adobe Creative Suite, photography, or basic video editing is a plus.
• Familiarity with hospitality marketing platforms such as Revinate, Screen Pilot, Leonardo, and OTA content management systems preferred.
• Strong organizational and project management skills with the ability to prioritize competing deadlines in a fast-paced environment.
• Understanding of hospitality, tourism, restaurant, spa, or event marketing is a plus.
• As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes: Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality. Salary range: $60,000 - $65,000/yr. + bonus Application deadline: This job posting will close on 12/04/2026 or until the postion has been filled #Li-onsite #hotelpolaris
• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• An employee assistance program.
• Paid time off/sick time.
• Participation in a 401(k) plan with a company match.
• Complimentary team member meals.
• Complimentary room nights at CoralTree Hospitality managed properties.