Social Media & Field Marketing Manager

Social Media & Field Marketing Manager- Leeann Chin Full-Time | Bloomington, MN / Twin Cities Market 60/40 hybrid- in office and in the field. Position Overview Leeann Chin has a rich history, an established following, and an exciting opportunity for growth. We're looking for a creative, energetic, and driven Social Media & Field Marketing Manager ready to make an impact and help shape the brand's future. This is an opportunity to put your creative stamp on an established brand, bring fresh ideas to life, connect with a new generation of guests, and make a meaningful impact on brand awareness and restaurant sales. You'll lead social media strategy, content creation, and influencer partnerships while driving local marketing initiatives, community engagement, and events. As part of your content creation workflow, you will serve as an authentic on-camera brand ambassador hosting short-form videos, showcasing menu items, and bringing Leeann Chin's story to life across digital platforms. You'll have primary ownership of Leeann Chin's social media and field marketing efforts, with support from the established marketing team at our sister brand, Pei Wei, providing access to shared resources, creative expertise, and best practices. We're looking for a hands-on self-starter who takes initiative, moves quickly, and isn't afraid to roll up their sleeves to get things done. Key Responsibilities Develop and execute Leeann Chin's organic social media and boosting strategy across Instagram, Facebook, TikTok, and other relevant platforms. Create, manage, and publish engaging content for monthly social media calendars, including photography, short-form video, graphics, captions, and video scripts. Act as an on-camera personality and voice for short-form video content (e.g., hosting store activations, tasting new menu items, highlighting team members, and capturing behind-the-scenes footage). Develop and manage influencer partnerships, including identifying creators, negotiating fees, coordinating restaurant visits, managing deliverables, and evaluating performance. Manage daily community engagement, including responding to comments, direct messages, and guest interactions while maintaining a consistent brand voice. Monitor social media trends, competitor activity, and emerging platforms to identify opportunities and recommend new approaches. Monitor social media performance, track key performance indicators, and provide recommendations to improve reach, engagement, and overall results. Support promotional campaigns, LTOs, catering initiatives, and local store marketing (LSM) efforts through social media content and influencer partnerships. Develop and execute targeted LSM toolkits and strategies to boost restaurant traffic, launch new locations and increase brand awareness in key markets. Coordinate and attend community activations, local partnerships and grand openings, collaborating closely with restaurants and field teams to execute seamlessly. Participate in PR strategy planning and execution, collaborating on press releases, media pushes, food drop activations and local news coverage to elevate brand visibility. Ensure all content reflects Leeann Chin's brand identity, tone, and marketing priorities.

Qualifications

Qualifications 3–5 years of experience in social media management, content creation, or a related field. Restaurant, food and beverage, hospitality, or agency experience preferred. Proven experience developing and managing social media strategies for consumer-facing brands. Strong creative writing, copywriting, and storytelling skills. Comfort and confidence appearing on camera, hosting short-form video content, and conducting casual interviews or voiceovers. Hands-on experience creating photography, video, Reels, TikTok content, and other social-first assets. Experience managing influencer partnerships and coordinating campaigns. Knowledge of social media publishing, scheduling, and analytics tools. Experience with Canva, Adobe Creative Suite, CapCut, Muse and platforms such as Hootsuite is a plus. Familiarity with boosting social media posts, audience targeting, and basic paid social performance. Excellent verbal and written communication skills. Highly organized, detail-oriented, and able to manage multiple projects and deadlines independently. Creative thinker who stays current with social media trends and understands how to translate them into meaningful brand engagement. Ability to occasionally travel locally and work evenings or weekends to support events and content shoots. Application Requirements Interested applicants should submit a resume along with a portfolio or examples of previous social media work, highlighting content they have personally created, campaigns they have managed, and measurable results where available. Please include examples of short-form video work (Reels, TikTok, or video links) highlighting your editing style, creative storytelling, and on-camera presence where available.