Social Media and Marketing Manager

Social Media & Marketing Manager

As the Social Media & Marketing Manager with HVMG, you'll lead the digital presence, content strategy and local marketing for four downtown Winston-Salem venues: Butcher & Bull, Marriott Winston-Salem, The Rooftop Lounge at Courtyard and Benton Convention Center. You'll give each venue its own voice and content plan, and you'll create cross-promotions that link dining, lodging, entertainment and events for guests. You'll work within Marriott brand standards for the hotels and within established brand guidelines for the restaurant, rooftop lounge and convention center.

If you're a creative, outgoing storyteller who loves hospitality, enjoys being on-site where the action is and can juggle multiple brands at once, this role offers the chance to shape how downtown Winston-Salem experiences four of its standout venues. You'll report to the HVMG Director / Area Leader and work closely with each venue's General Manager.

Your Four Venues

• Butcher & Bull: Grow reservations, covers and private events. You'll promote seasonal and holiday menus, tell food and chef stories, optimize the restaurant's online profiles, and lead local press, influencer, email and event marketing.
• Marriott Winston-Salem: Grow direct bookings, group and wedding leads, and reviews. You'll promote packages, tie in local events and run M Club programming, all within Marriott Bonvoy brand standards.
• The Rooftop Lounge at Courtyard: Bring in after-work and weekend crowds for happy hour, live music, themed nights and private buyouts. Your main tools will be short-form video and event promotion, all within Courtyard brand guidelines.
• Benton Convention Center: Generate qualified booking leads, event attendance and community visibility. You'll manage the venue's LinkedIn presence and content, cover events on-site and co-market with Visit Winston-Salem.
• Cross-Property: Create bundled offers, a shared downtown event calendar, convention attendee welcome campaigns and coordinated content shoots that expand reach and keep production efficient.

Key Responsibilities

• Own and manage the Instagram, Facebook, TikTok, LinkedIn and Google Business Profiles for all four venues.
• Build and run a monthly content calendar and custom content plan for each venue, aligned with property goals and approved by the General Manager.
• Capture, edit, schedule and publish high-quality photos, stories, reels and short-form video, and coordinate approved outside photographers or creators when needed.
• Monitor and respond to comments, messages, inquiries and reviews within service standards, and pass service concerns to the right manager.
• Engage with followers, local accounts and community partners, and use guest reviews and approved guest-created content (with proper permissions) to build social stories.
• Plan and launch campaigns for holidays, seasonal menus, packages, live events, conventions, meetings and weddings.
• Manage approved paid social and search budgets for each venue, and report monthly on spend, results and return.
• Write and send email newsletters and promotions, and grow each venue's opt-in email list.
• Keep websites, menus, event listings and third-party platforms such as OpenTable/Resy, TripAdvisor and Visit Winston-Salem accurate and current.
• Design digital graphics, hotel and event signage, flyers and sales materials, and coordinate printing with approved vendors.
• Build relationships with local media, influencers, the Downtown Winston-Salem Partnership, Visit Winston-Salem, businesses, universities and arts organizations.
• Evaluate and coordinate influencer and creator visits, and track their deliverables, deadlines and results.
• Support group sales teams with collateral for weddings, meetings and conventions, including site-tour signage and group welcome materials.
• Plan and promote Butcher & Bull events, M Club events, rooftop programming and other on-property activations, and attend networking and community events.
• Review sponsorship, donation and community partnership opportunities, and make sure approved commitments are fulfilled.
• Follow Marriott brand standards and social media policies, and maintain brand guidelines for Butcher & Bull, The Rooftop Lounge and Benton Convention Center.
• Track image releases, usage rights, music licensing and alcohol-marketing requirements, and keep content libraries organized.
• Measure how promotions, events and paid media perform against what they cost, and partner with venue leaders on offers that are practical to run and profitable.
• Perform other related duties as assigned.

Specific Job Knowledge, Skills & Abilities

• Ability to manage four distinct content plans and calendars at the same time while keeping deadlines, accuracy and brand voice on track.
• A creative eye for timely content opportunities and revenue-driving marketing ideas.

Strong writing and editing skills across social captions, emails, press materials, web copy and event listings.

• Working knowledge of Meta Business Suite, scheduling tools such as Sprout Social, Later or Hootsuite, and mobile video editing tools such as CapCut.
• Canva proficiency required; Adobe Express, Photoshop or similar creative tools preferred.
• Working knowledge of paid social, Google Ads and Google Analytics preferred.
• Proficient in Microsoft Office, including Outlook, Word, Excel and PowerPoint.
• Ability to interpret performance data, calculate percentages and basic financial measures, and share clear, actionable findings.
• Understanding of hospitality, restaurant, tourism or entertainment marketing and what it takes to run a promotion operationally.
• An outgoing, professional presence with guests, managers, influencers, media and community partners.
• Ability to work independently within established strategies, budgets, approval processes and brand standards, while adapting to changing priorities.

Education & Experience

• Bachelor's degree in marketing, communications or a related field preferred, or an equivalent combination of education and experience.
• 3+ years of social media or marketing experience, including at least 1 year in hospitality, restaurants, hotels or events.
• A portfolio of photography and/or video you have created, edited and published.
• Experience managing multiple brands, accounts or content calendars preferred.
• Experience with Marriott or another hotel brand's social media standards preferred.
• Food and beverage photography skills and familiarity with the Winston-Salem and Triad market preferred.

What You'll Need to Succeed

• Eligible to work in the United States.
• Ability to read, write and communicate effectively in English.
• Ability to work at a computer or mobile device for long periods; stand, walk, bend and crouch while capturing content; and lift up to 10 pounds, with or without reasonable accommodations.
• Availability for regular evening and weekend work for events, photo shoots and live coverage.
• Reliable transportation for travel between the downtown venues and approved off-site activities.
• A warm, professional demeanor that reflects HVMG's Culture of Excellence.

Why Our Associates Love HVMG

• Career growth opportunities across our nationwide portfolio
• Flexible scheduling
• Access up to 40% of your earned wages before payday with PayActive
• Paid Time Off (PTO) and Paid Holidays
• Full healthcare benefits: medical, dental, and vision
• 401(k) with guaranteed 4% match and no vesting period
• Exclusive hotel and food & beverage discounts

About HVMG

Our Be Excellent culture is more than just words on a website — we live and breathe it. As one associate said in an anonymous survey, “This is the best management company I've ever worked for. They walk the talk from the corporate office to the field.”

We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today's dishwasher can be tomorrow's Senior Vice President.

The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract.

HVMG is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment