Integrated Marketing Manager, Public Affairs Marketing

Meta's Public Affairs Marketing team builds campaigns that help people understand the impact of our products and our responsibility commitments. We partner across policy, communications, product, legal, creative, and research to show up in the conversations that matter most. In this role, you will bring our emerging creator program and Public Affairs media partnerships to life – running creator collaborations end to end and executing partnerships across global and domestic markets on high-priority topics. This role is for someone who is closely following the tech and geopolitical conversation online and is passionate about the narratives currently shaping the dialogue. This role involves leading programs that bring trusted creators into our campaign storytelling and managing complex sponsored partnerships with top-tier partners. Candidates with experience adapting to changing needs and priorities, and navigating ambiguity by defining priorities, asking clarifying questions, and driving decisions with incomplete information will thrive in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Responsibilities

• Develop and deliver integrated campaign programs, translating strategy into narrative and execution in ambiguous, fast-moving environments across markets
• Own the emerging creator program end to end – sourcing creators, negotiating terms, launching campaigns, and stewarding those relationships over time
• Drive media partnerships from concept to launch – shaping proposals, negotiating terms, and delivering against signed agreements
• Work in close partnership across the Public Affairs marketing verticals to integrate Creators and media partnerships into campaigns – including creator identification and vetting, briefing and content frameworks, measurement, and more
• Build scalable playbooks, guidelines, and processes so that media partnerships and creator collaborations can grow efficiently
• Track shifts in the media and creator landscape and bring new formats, partners, and ideas to the team
• Apply data and insights to make campaigns more targeted and effective, refining objectives, audience, media, creative strategy, and measurement alongside cross-functional counterparts
• Work in close partnership with the public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences

Minimum Qualifications

• 8+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals
• Demonstrated experience with demonstrated experience managing complex partnerships – spanning editorial, events, talent, and measurement – and bringing cross-functional partners together around clear recommendations and action plans
• Established network and knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage
• Experience collaborating with cross-functional stakeholders at various levels, communicating clearly and keeping partners aligned, both internally and externally, communicating clearly and keeping stakeholders aligned
• Proven experience prioritizing tasks and managing workload based on impact and deadlines, with a track record of driving projects forward independently
• Experience with experience using data and insights to shape partnerships, optimize performance, and demonstrate impact
• Experience with budget ownership, contracting, and working closely with legal and compliance

Preferred Qualifications

• Experience building or scaling a creator or influencer program for a brand, campaign, or cause
• Experience working in political campaigns, either working directly for a candidate or on an issue, or at an agency or consultancy
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with the technology policy landscape, including AI, and the ability to translate complex issues into compelling partner and creator narratives
• Experience working across global markets and tailoring partnerships to regional nuances

$152,000/year to $213,000/year + bonus + equity + benefits