Public Affairs Marketing Manager

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also staying informed about of rapidly changing legislative and regulatory priorities. Candidates who use data to inform decisions, collaborate across teams, and define priorities when requirements are evolving by defining priorities, asking clarifying questions, and driving decisions with incomplete information will be happiest in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Responsibilities

• Develop and implement advertising strategies that effectively reach target audiences across regions and countries
• Use data and insights to make campaigns and communications more targeted, persuasive and effective
• Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries
• Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies
• Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach
• In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work
• Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy
• Manage campaigns to communicate our responsibility story and drive awareness

Minimum Qualifications

• 7+ years of experience working in marketing
• Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines
• Experience presenting marketing strategies and campaign results to cross-functional stakeholders and leadership
• Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
• Experience collaborating with stakeholders across organizational levels, including senior leadership and external partners
• Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and drive projects to completion
• Ability to partner with central and local teams across global markets, while reflecting regional and market-specific nuances, collaborating asynchronously, and actively seeking feedback to tailor content to its intended audience
• Experience using data to guide marketing decisions and reprioritizing work in response to shifting business needs
• Experience managing concurrent workstreams spanning strategy development, tactical planning, and campaign execution

Preferred Qualifications

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

$152,000/year to $213,000/year + bonus + equity + benefits