Product Designer, Instagram

Instagram is seeking a Product Designer for Home Brand Studio Team. The Home Brand Studio team defines and scales our brand from product to culture. We champion the through-line by creating brand-building moments in product, iconic product experiences and branded features.

Responsibilities

• Take broad, conceptual ideas and turn them into something useful and valuable for our 2 billion+ users and drive product strategy and innovation across a large organization
• Design innovative concepts through the craft of end-to-end flows which impact broad sets of users at scale while using the appropriate prototyping tools
• Drive design prioritization and execution, keeping up team's momentum to meet accelerated timelines
• Design new experiences or layouts that improve visual systems
• Play an active role in communicating strategic decisions around the future direction of products
• Give and solicit feedback from a broader product team in order to continually improve the quality of design deliverables through structured feedback and iteration
• Act as a key cross-functional lead accountable for the success of the initiative, leaning into workstream level operations and processes when needed
• Influence and drive alignment on product direction across multiple organizations and cross-functional partners
• Work collaboratively with others, think creatively, and take on complex challenges
• Take on mentorship and coaching opportunities

Minimum Qualifications

• 10+ years in product design. Has led design for large consumer products at scale, with tens or hundreds of millions of users
• Has designed for video consumption: discovery, playback, the viewer experience and engagement loops. Long-form or short-form video is strongly preferred
• Understands social mechanics such as sharing, comments, community, creator-audience relationships and network effects
• Aligns Product, Engineering, Data Science, Research and Content Partnerships around a shared vision without formal authority. Drives decisions at the director and VP level
• Experience leading and growing a team of designers, setting quality standards, and mentoring senior ICs

Preferred Qualifications

• Setting a vision. Can define a 1-3 year north star and sell it through prototypes, storytelling and narrative docs, especially when the project is still ambiguous or in 0→1 territory
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Monetization awareness. Can fit ads (mid-rolls, pre-rolls) or subscriptions into the experience without hurting it
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Competitive and industry insight. Deep familiarity with YouTube, TikTok, Netflix and streaming patterns, plus a point of view on where to differentiate rather than copy
• Designing for recommendation-driven products. Understands how ranking and personalization shape the experience. Can work with ML teams on signals, feedback loops and how viewers browse versus watch passively
• Designing across devices. Mobile, web, and ideally TV or the living room, where long form is often watched
• Motion and prototyping craft. Video is about time and motion, so high-fidelity motion prototyping is a real advantage
• Data and experimentation fluency. Comfortable with A/B tests and metrics like watch time, retention and session depth. Uses quantitative and qualitative research together, and can tell real long-term value from short-term engagement wins
• Creator and ecosystem thinking. The lead should design for both sides: viewers, and creators' tools, analytics and earnings
• Long-form-specific consumption patterns. Knows how long viewing sessions differ from short-form scrolling: committing to a video, resuming, chapters, previews and the move from a feed into full-screen viewing
• Integrity, wellbeing and accessibility. Content quality, controls that support healthy viewing, captions, and performance on low-bandwidth connections for global markets
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

$201,000/year to $278,000/year + bonus + equity + benefits