Upstream Product Manager

CIVCO Medical Solutions is seeking an Upstream Product Manager to drive strategic innovation and product development for our ultrasound-based specialty device portfolio. Exciting innovation is expected in our existing markets (urology, women’s health, radiology, point-of-care ultrasound (POCUS), and probe disinfection procedures) as well as new and growing ultrasound-guided procedure markets.

The Upstream Product Manager will play a pivotal role in expanding and modernizing our product portfolio by building and managing a strong ideation and innovation pipeline. This individual will focus on translating unmet clinical needs into commercially successful new products. The ideal candidate will bring deep market and clinical insights and have a passion for identifying opportunities that shape the future of ultrasound-guided procedures and deliver meaningful clinical and business impact.

Your Responsibilities

Strategic Product Leadership

• Construct an upstream product development roadmap aligned with CIVCO’s innovation and growth objectives.
• Build and maintain an innovation pipeline from product concept to project activation, ensuring a continuous flow of high-potential opportunities.
• Lead opportunity assessments, voice-of-customer research, and early feasibility studies for new product concepts.

Market Insight & Trend Analysis

• Conduct ongoing market, technology, and competitive landscape analyses within ultrasound-guided procedure markets, including urology, women’s health, radiology, POCUS, and probe disinfection.
• Identify emerging trends in ultrasound systems, probe technologies, and procedural workflows that impact CIVCO’s strategic direction.

Customer & KOL Engagement

• Establish and nurture relationships with key opinion leaders (KOLs) and strategic clinical partners to guide ideation and validate new concepts.
• Facilitate advisory boards, customer interviews, and clinical observation sessions to uncover unmet procedural needs and workflow improvements.
• Represent CIVCO Medical Solutions at trade shows, conferences, and symposia for ongoing personal education and to maintain deep awareness of the ultrasound device market trends.

Cross-Functional Collaboration

• Partner with CIVCO’s product strategy organization, business development, and R&D to translate market opportunities into clear business cases and product requirements.
• Support portfolio prioritization decisions through robust financial modeling, customer insight, and market potential analysis.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

What Skills You Need

• Minimum 7 years’ Experience in Medical Device or Ultrasound-Based Product Management, Upstream Product Marketing, or Product Development. Deeply familiar with product management strategy and new product development. Has a keen sense for product desirability that addresses unmet needs. Demonstrated ability to drive innovative pipelines and launch high-revenue products.
• Strategic Acumen and Market Validation. Proven success in building business cases and assessing new product opportunities with evidence-based justification (market data, industry trends, competitive intelligence, voice of customer, etc.).
• Customer Intimacy and Clinical Acumen. Knows how to “think like a customer”, hear customer feedback objectively, and make recommendations in the best interest of CIVCO’s customers. Understands clinical workflows of image-guided procedures intimately. Comfortable with clinical data and leading KOL discussions.
• Bold and courageous thinker, but clear and impactful communicator. Has an innate tendency to think “How could this be done?” instead of “This cannot be done”. Sees the possibility in every unique and wild idea. Enjoys evangelizing a vision and can articulate that vision with clarity and conviction to other stakeholders. Exceptionally good at simplifying the complex.
• Comfortable working in ambiguity and with minimal guidance. Capable of turning large initiatives into small, daily tasks with clear goals, and holding oneself accountable. Has a strong ability to be a self-starter with clear initiative and ownership.

What Makes You Stand Out

• Prior clinical or industry-based ultrasound experience.
• Prior experience with single-use procedural medical devices and consumable products.
• Working knowledge of hospital environments including organizational structures and administration.
• Global / international business experience.
• Highly proficient in Microsoft Office with demonstrated willingness to learn and incorporate AI-tools into daily work.

Additional Requirements

• Willing, able, and committed to travel up to 30%. Consistent time spent with customers is essential.
• Ability to meet vendor credentialing requirements for all healthcare systems (including COVID-19 vaccine, where required).

What You’ll Get

• At CIVCO, you are empowered to create a career that will take you where you want to go. Here, you’ll enjoy the freedom to explore new projects, support to think outside the box, and autonomy to lead from any position within the company.
• CIVCO is driven by a mission to "Make Ultrasound-Guided Procedures Safer” through innovative ultrasound solutions. This role provides a unique opportunity to shape the future of ultrasound-guided procedures, collaborate with global leaders, and make a tangible impact on healthcare innovation.
• An Equal Opportunity Employer, CIVCO requires a diversity of people, perspectives, and ideas to address the complex challenges of our global business. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity, status as a protected veteran or status as a qualified individual with disability.
• CIVCO offers a complete benefits package including company-sponsored health plans and 401k plans with company matching starting day one, Employee Stock Purchase Plans, lifestyle and tuition reimbursements, paid leave, generous vacation plans (minimum of 17 days annually), and the advantages of an environment that encourages your development, recognizes your achievements, and supports a work-life balance.
• The anticipated compensation for this role includes an annualized base salary range of $110,000 - $165,000 plus a 20% variable incentive compensation target. The provided base salary range is used nationally. The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is also required to stand and walk. The employee is required to travel by automobile and other means. Specific vision abilities required by this job include close vision. The employee must occasionally lift and/or move up to 50 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.