Go-to-Market (GTM) Associate Product Manager, Gaming Peripherals

This dedicated Go-to-Market (GTM) Associate Product Manager role supports the Gaming Peripherals category, including gaming keyboards, mice, and headsets. The position is responsible for executing go-to-market strategies, supporting product launches, conducting market and competitive analysis, and coordinating cross-functional initiatives that drive awareness, engagement, and sales performance. Working closely with Product Management, Marketing, Sales, PR, Media, and external partners, this role helps ensure successful product launches and ongoing category growth across North America. Responsibilities include product marketing execution, influencer and media engagement, product testing, e-tailer advertising strategy, and event support.

Essential Duties and Responsibilities

• Facilitate product strategy that supports brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, preference and further convert to business results.
• Maintain deep, hands-on knowledge of gaming peripherals: keyboards, mice, and headsets, including features, specs, and competitive positioning.
• Partner with Product Management, Sales, PR, Media, KOL/Influencer, and Digital teams to support product launches and marketing initiatives.
• Manage and optimize cross-channel content marketing programs, translating product briefs and brand strategies into compelling customer-facing content.
• Develop and execute retail, e-tailer, and channel marketing programs, including co-op advertising, AMS campaigns, and A+ content initiatives.
• Analyze sales, marketing, and e-commerce performance data using spreadsheets, AI tools, SQL, spreadsheet/data modeling, or similar platforms to generate actionable business insights.
• Leverage AI-powered tools (e.g., Claude or similar LLM-based assistants) to improve efficiency in market research, competitive analysis, content development, and reporting while supporting day-to-day business operations.

Knowledge and Skills

• Use Spreadsheets (Excel), Word Processing, Presentation Slides (PowerPoint, Canva, etc.), corporate email systems.
• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility.
• Excellent written and verbal communication skills in English.
• Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills.
• Passionate attitude for sales and marketing as an enabler for a company's growth.
• A good understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate with the production team and influence the process.

Required Qualifications:

Years of Education

• Bachelor's Degree and above.

Work Experience

• 3+ years of Product/Channel/PR Marketing Experience, ideally within gaming peripherals or consumer electronics.

AI & Data Skills

• Working knowledge of AI productivity tools (e.g., Claude, ChatGPT, or similar) for research synthesis, content generation, and workflow automation.
• Working proficiency in one programming language and data analysis/visualization for interpreting marketing and sales performance data (e.g., SQL, Power BI, or Tableau) for data analysis and visualization.

Preferred Qualifications

• Hands-on experience using AI assistants (Claude, ChatGPT, Copilot, or similar) within a marketing or product management workflow.
• Familiarity with social media trends as well as social media platforms (TikTok, IG, YouTube, etc.).
• Experience with gaming peripherals: keyboards, mice, or headsets, or the broader gaming/consumer electronics hardware industry.

Working Conditions

• Office only: Typically works in an office environment, hybrid option as company regulated.
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.
• May involve traveling to meeting events and conventions.

$72,0000 to $85,000 annually is the estimated pay range for this role working in City of Industry, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.