Sr. Product Manager

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our purpose is to create a more connected and Judgement Free™ planet, where fitness and wellbeing are within reach for all. That commitment extends to our team members and how we work together.

Breaking Boundaries Together is how we bring our employee experience to life, creating a place where people can show up as themselves, explore what’s possible, continue to grow and achieve more together than they can alone. Guided by our PLANET Principles, we put people first, lead with authenticity and integrity, embrace change and thrive together.

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The Sr. Product Manager is passionate about building digital experiences that deliver meaningful value to our members and business, such as supporting the member journey through technology, as well as driving member satisfaction, revenue, and retention through digital product features. The Sr. Product Manager owns the product vision, roadmap, and outcomes for a workstream comprising of multiple PODs and is charged with leading high performing cross-functional development teams, focusing on achieving aggressive growth goals for member engagement and retention.

Overseeing multiple dedicated PODs within a workstream, this role partners closely with Engineering, UX Design, Analytics, Marketing, Operations, and other business stakeholders to bring new product features from concept through launch. The Sr. Product Manager is a strategic product leader who defines the vision and roadmap for a workstream, balances member needs, business priorities, and technical feasibility, and coaches product team members to deliver measurable business outcomes.

This role is ideal for someone who has built consumer-facing applications within retail, subscription, or digital consumer businesses and enjoys collaborating with cross-functional teams to solve real customer problems. Experience supporting subscription, membership, or digital products is highly desirable.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Product Execution & Delivery

• Manages the strategy and development of the product roadmap for a workstream, delivering new features and enhancements that improve member engagement, experience, and long-term retention.
• Leads product development from discovery through launch, including opportunity identification, requirements definition, prioritization, sign-offs, user acceptance testing, launch readiness, and post-launch optimization.
• Leads and actively participates in Agile sprint ceremonies, including sprint planning, daily stand-ups, backlog refinement, sprint reviews, and retrospectives, to align cross-functional teams and drive successful product delivery.
• Writes detailed user stories, acceptance criteria, product requirements, and feature documentation that enable successful development and delivery.
• Champions an MVP-first mindset by identifying the highest-value product solutions that balance member experience, business value, and technical feasibility.
• Drives timely decision-making throughout development while proactively removing obstacles and resolving competing priorities.

Member Experience & Product Innovation

• Develops a deep understanding of Planet Fitness member behaviors, motivations, and journeys through research, analytics, usability testing, and surveys.
• Synthesizes quantitative and qualitative insights into opportunity hypotheses, product strategy, and prioritized roadmap investments.
• Manages research and testing, e.g. surveys, concept testing, clickstream data, and A/B testing. Transforms insights into opportunity hypotheses and product requirements.
• Identifies opportunities to create engaging experiences that support members both inside and outside the club.
• Partners with UX Design teams to ensure intuitive, user-centered digital experiences that reflect Planet Fitness' brand and member expectations.
• Monitors emerging trends in digital fitness, wellness, mobile technology, and consumer behavior to identify new product opportunities and help inform long-term product strategy.

Cross-Functional Collaboration

• Serves as the primary product leader across the PODs within the workstream and partners closely with Engineering, UX Design, Analytics, Marketing, and Operations.
• Collaborates with business stakeholders to gather requirements, prioritize requests, and align product development with organizational objectives.
• Balances priorities, capacity, and dependencies across PODs, resolving conflicts and escalating risks as needed.
• Works effectively across multiple departments to ensure successful feature launches, operational readiness, and member adoption.
• Builds strong relationships across the organization while influencing decisions without direct authority.
• Communicates product priorities, timelines, risks, and progress clearly with stakeholders at all organizational levels.

Product Performance & Continuous Improvement

• Defines success metrics and partners with Strategy and Analytics to establish KPIs for new features and product enhancements.
• Measures product success through engagement, activation, retention, conversion, and customer satisfaction.
• Provides product leadership for a workstream spanning multiple PODs, aligning priorities, dependencies, and delivery across teams, while mentoring and coaching other product team members.
• Owns workstream KPIs and is accountable for business outcomes, not only features, delivered.
• Uses quantitative and qualitative insights to prioritize future enhancements and continuously improve product performance.
• Evaluates business opportunities and develops supporting business cases for new initiatives and product investments.
• Partners with Product Leadership to improve product development processes, Agile practices, and speed-to-market across teams.

Qualifications

• Bachelor's degree in Business, Computer Science, Engineering, Information Systems, or related field required
• 5+ years of Product Management experience delivering consumer-facing digital products, including mobile applications
• Experience developing mobile or web applications within retail, consumer technology, subscription, eCommerce, or digital consumer businesses strongly preferred
• Demonstrated success leading a product workstream across multiple Agile PODs, aligning roadmaps, priorities, and dependencies with Engineering, Design, and QA teams, and mentoring and coaching other product managers.
• Strong experience translating business objectives into product requirements, user stories, and prioritized backlogs
• Proven ability to manage products through the complete product development lifecycle from discovery through launch
• Experience collaborating with cross-functional stakeholders and balancing competing priorities across multiple business functions
• Working knowledge of Agile development methodologies, Scrum ceremonies, and iterative product delivery
• Experience using Jira, Confluence, Figma, or similar product development tools.
• Strong understanding of customer research, experimentation, usability testing, analytics, and product performance measurement
• Excellent communication, presentation, organizational, and stakeholder management skills
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives, including managing aggressive deadlines
• Excellent presentation and verbal and written communication skills along with the ability to persuasively communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, including internal and external stakeholders, agency partners, and cross-functional partners
• Creative, progressive, thought leadership with the ability to influence without formal authority at all levels of the organization
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.

The salary for NH-based and MA-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate’s professional experience, qualifications and internal equity.

Annual Base Salary Range: $150,000-$170,000

This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

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