Business Development Representative

Job Details: Job Location: ATLANTA - ATLANTA, GA, Position Type: Full Time, Education Level: Not Specified, Salary Range: $50000.00 - $60000.00Salary/year, Travel Percentage: None, Job Category: Marketing, Apply today to join Coreforce, where your Business Development expertise makes a real impact. Join Our Team as a Business Development Representative Company: Coreforce Location: Atlanta, GA Job Type: Full-time Salary: $50,000 – $60,000k base salary plus commission (OTE:$80k-85k) Company Overview: Coreforce is an innovative technology company providing public safety organizations a comprehensive technology suite from dispatch to the courtroom. Coreforce delivers integrated technology designed to support public safety entities, regardless of organizational size. Our products - body cameras, in-car videos, mobile routers, and digital evidence systems- help public safety officers and first responders save lives, strengthen community trust, and enhance accountability. Business Development Representative - Build Your Career with Purpose Join Coreforce and use your business development skills to support innovative technology that strengthens communities. Why You’ll Love Working Here: Flexible hybrid schedule Free chef-inspired lunch Monday-Thursday. 15 PTO days + floating holiday. Competitive benefits: medical, dental, vision, 401(k). We provide 401(k) matching per the terms of the 401(k) plan. Annual bonus. Tuition reimbursement. Career growth in a fast-growing, mission-driven company. Collaborative, purpose-driven culture. Responsibilities: Strategic Outbound Prospecting and Lead Generation (70%) Generate new leads through cold calling or cold emailing with a focus on developing new relationships that develop into leads. Conduct independent research to identify, evaluate, recommend and prioritize high-value accounts based on market trends, organizational structure, and ideal customer profile alignment. Nurture leads that were generated by cold efforts and turning them into opportunities. Develop and execute customized, multi-channel outreach strategies (phone, email sequences, social media, networking platforms) to engage potential clients. Exercise discretion in selecting which agencies, contacts, and opportunities to warrant escalation or continued nurturing. Inbound Lead Management (30%) Own the development and management of a robust pipeline of Sales Qualified Leads (SQLs), ensuring each opportunity aligns with organizational revenue goals. Independently evaluate inbound inquiries from digital marketing, events, referrals, and campaigns. Assess urgency, potential impact, organizational alignment, and sales readiness using established—and evolving—qualification frameworks. Independently determines the prioritization of territories, agencies, and decision-makers. Exercises Judgement in developing outreach strategies tailored to operational challenges with the public safety and government sectors. Consultative Qualification & Needs Analysis Apply a consultative approach to identify prospect challenges and operational goals. Use professional judgment to assess qualification criteria, including need, timing, budget, and business fit. Tailor product education and solution positioning based on industry and use-case complexity. Evaluate decision-making hierarchies within organizations to determine opportunity pathing and next steps. Research high value agencies to analyze procurement cycles and operational needs. Participate in forecasting meetings. Cross-Functional Collaboration Work closely with Business Managers, Account Executives, Marketing, and internal stakeholders to ensure smooth and strategic handoffs of qualified opportunities. Provide continuous feedback to Marketing on messaging effectiveness, lead quality, and campaign alignment. Share insights with Sales and Product teams regarding prospect pain points, unmet needs, and industry trends. Participate in sales strategy meetings to support improvements to targeting, outreach methods, and pipeline development processes. Systems, Reporting & Process Optimization Maintain comprehensive and accurate records of prospect interactions, qualification criteria, and opportunity outcomes in HubSpot CRM. Analyze outreach and pipeline metrics weekly to identify patterns, optimize workflows, and enhance overall conversion performance. Offer recommendations for improving outreach processes, messaging sequences, lead scoring criteria, and sales enablement tools. Support pilot testing of new strategies, tools, and campaigns, and present insights to leadership based on outcomes. Qualifications: 1+ years of experience in B2B sales, business development, lead generation, or a customer-facing professional role is required. Experience in public safety or GovTech is preferred. Knowledge of outbound prospecting practices, account-based strategies, and lead scoring methodologies is preferred. Demonstrated ability to take initiative and work independently while exercising mature judgment and decision-making skills. Strong communication skills (written and verbal) with the ability to influence and engage decision-makers across multiple levels. Proven ability to exercise independent judgment, manage competing priorities, and make informed decisions in fast-paced environments. Strong organizational skills with meticulous attention to detail and follow-through. Ability to perform under pressure and against tight deadlines. Strong customer service orientation with the ability to build relationships with prospects and internal departments. Experience using CRM platforms such as HubSpot or Salesforce and comfort with modern sales technology. Must be proficient with Microsoft Office Suite. Travel: Occasional travel for team meetings, training sessions, or industry events as needed. Other duties as assigned. Preferred Qualifications GovTech, Public Safety, Law Enforcement, Corrections, or Justice-related technology sales SaaS and subscription-based software sales environments Coreforce is an equal opportunity employer committed to diversity and inclusion.