Business Development Representative

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

Please note that this role is not eligible for employment-based sponsorship.

We’re looking for a motivated, and results-driven Business Development Representative (BDR) to join ServiceNow’s Global Business Acceleration team.

As a BDR, you’ll play a critical role in driving pipeline growth by identifying, engaging, and qualifying potential customers. Through strategic outreach, inbound lead follow-up and engagement with prospects from marketing campaigns, you’ll help connect organizations with solutions that address their business challenges.

In this role, you’ll engage prospective customers, uncover business needs, assess interest using established qualification criteria, and collaborate with Account Executives to advance qualified opportunities. You’ll develop foundational skills in communication, prospecting, and relationship building.

Whether you're launching your career or bringing experience from another industry, GBA is more than your first role at ServiceNow. It's an opportunity to discover your potential, accelerate your growth, and build a career with a company shaping the future of work.

What you get to do in this role

• Generate new business pipeline through a combination of outbound prospecting, inbound lead qualification, and follow-up on marketing campaigns and events.

• Engage current and prospective customers through phone, email, and social—and connect with key contacts using approved messaging and defined qualification criteria.

• Research companies, industries, and business challenges to identify opportunities where ServiceNow can deliver value.

• Apply basic problem-solving techniques to assess client needs and determine appropriate next steps based on defined criteria.

• Qualify opportunities and partner with account executives to build strong sales pipeline.

• Take ownership of individual performance goals, embrace coaching and feedback, and contribute to a collaborative, high-performing sales culture.

What you gain from this role

• An immersive four-week new hire training program designed to build your sales skills, confidence, and knowledge of the ServiceNow platform.

• A collaborative global community that celebrates successes, encourages innovation, and invests in your future.

• A strong foundation in technology sales, with real-world experience and ongoing development opportunities to help shape your career at ServiceNow.

Qualifications

To be successful in this role you have

• High school diploma or GED equivalent required

• Strong verbal and written communication skills and the ability to engage professionally and confidently with customers and internal stakeholders.

• Demonstrate initiative, curiosity, and a results-oriented mindset, with a willingness to take ownership of goals and responsibilities.

• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively across teams.
• Resilience, adaptability, and growth mindset.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities.
• Willingness to learn AI-native tools and innovate on how they’re used to enhance outreach, prioritization, and daily workflows.

• A basic understanding of cloud computing and SaaS concepts, or the willingness to learn quickly.

• Ability to participate in development simulations, in-person messaging activities, and meet defined performance and metrics expectations.

• Commitment to full participation in Global Business Acceleration development tracks to launch an enduring career at ServiceNow within 48 months.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Employee Type: Regular

Region: AMS - North America and Canada

Work Persona: Flexible