Business Development Representative

About the Company and the Role

NanoH2O is a global water technology company that spun out of LG Chem’s Water Solutions business. It specializes in Reverse Osmosis (RO), Ultrafiltration (UF), and Ion Exchange (IX) solutions for industrial, municipal, and commercial customers worldwide. It draws on deep technical expertise and field experience to solve complex water challenges, and is now pursuing growth with sustainability at the center of its mission.

We’re looking for a high-energy, target-driven Business Development Representative (BDR) to help us connect with industrial clients and uncover new commercial opportunities. As a critical front-line voice for our brand, you’ll drive lead generation, qualify inbound and outbound prospects, and set the stage for meaningful sales engagements. This role is ideal for someone with prior BDR or inside sales experience who thrives in a fast-paced, technical sales environment and knows how to communicate with engineers, buyers, and operators in complex B2B markets. If you know how to turn a cold call warm, get a client curious in 60 seconds, and love working alongside marketing and sales to close the loop - let’s talk

Key Responsibilities

Lead Generation & Qualification

• Proactively reach out to inbound and outbound leads via phone, email, and LinkedIn to identify pain points and explore fit.
• Qualify prospects using frameworks like BANT, MEDDICC, or similar, and pass warm leads to the regional sales team.
• Maintain activity targets for outbound touches, discovery calls, and qualified opportunities.

Collaboration with Marketing & Sales

• Work closely with marketing to follow up on campaign responses, tradeshow leads, and website inquiries.
• Collaborate with Sales Managers to align on priority accounts, messaging, and outreach cadence
• Document all prospect interactions in CRM with accuracy and detail to support a clean handoff to Sales.

Customer Intelligence & Messaging

• Stay informed on industry trends, competitor positioning, and common technical applications (e.g., RO, UF, IX systems).
• Customize outreach to match the buying persona - engineer vs. purchaser vs. operations manager.
• Provide feedback to marketing on what content or messaging resonates most during outreach.

Pipeline & Process Discipline

• Use Salesforce (or equivalent CRM) to manage lead queues, tasks, and reporting.
• Participate in weekly pipeline and lead review meetings.
• Consistently meet or exceed KPIs for meetings booked, opportunities generated, and outreach volume.

Qualifications & Experience

Required

• 2+ years of experience in a BDR, SDR, inside sales, or lead generation role (ideally B2B, industrial preferred).
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Experience with CRM platforms (Salesforce, HubSpot, or similar).
• Comfortable making 30–50 outbound touches per day across channels.
• Curious and coachable with a growth mindset.

Preferred

• Familiarity with industrial or technical products (bonus if in water treatment, process equipment, or related).
• Experience with LinkedIn Sales Navigator, ZoomInfo, or other prospecting tools.
• Understanding of water treatment technologies (RO/UF/IX) is a plus but not required—training provided.

Salary Range: $50,000 - 75,000/year