National Business Development Representative, Group Sales

Overview

The National Business Development Representative, Group Sales is responsible for driving new multi-park corporate and youth group sales opportunities across the Six Flags portfolio. This role manages complex sales cycles, develops strategic relationships, and coordinates cross-park collaboration to secure high-value business.

Responsibilities

• Identify, prospect, develop, and close new Corporate and Youth group sales opportunities across multiple Six Flags parks.
• Manage the complete sales cycle, including lead generation, qualification, discovery, proposal development, contract negotiation, and account acquisition.
• Develop and maintain a strategic pipeline of national and multi-park opportunities to achieve sales and revenue goals.
• Establish and maintain strong relationships with key decision-makers, influencers, and stakeholders within targeted accounts.
• Develop account strategies for large-scale, complex opportunities and coordinate resources to maximize conversion and long-term value.
• Partner closely with Park Business Development teams to identify opportunities, coordinate account ownership, and ensure seamless customer experiences.
• Collaborate with Marketing, Revenue Management, Operations, Food & Beverage, Finance, and other departments to develop customized customer solutions and sales strategies.
• Monitor industry trends, market conditions, competitive activity, and customer needs to identify emerging business opportunities.
• Maintain accurate account activity, pipeline forecasts, sales reports, and customer information within CRM systems.
• Participate in trade shows, industry events, customer meetings, and networking opportunities to increase market presence and generate new business.
• Support strategic sales initiatives, special projects, and other business development activities as assigned.
• Perform other duties and responsibilities as assigned.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or a related field; or equivalent experience.
• 5+ years of experience in business development, B2B sales, national account management, group sales, hospitality, attractions, entertainment, or a related field.
• Demonstrated success developing and closing large-scale sales opportunities with multiple stakeholders and extended sales cycles.
• Strong prospecting, relationship-building, negotiation, presentation, and consultative selling skills.
• Excellent organizational, analytical, communication, and project management capabilities.
• Ability to manage multiple opportunities simultaneously while maintaining accurate forecasting and pipeline management.
• Proficiency with CRM systems, Microsoft Office products, reporting tools, and virtual sales platforms.
• Preferred experience within hospitality, attractions, entertainment, tourism, sports, or related industries.
• Ability to work days, nights, weekends, and holiday periods as business needs require.
• Ability to travel regularly for customer meetings, industry events, sales presentations, and business development activities.