Senior Business Analyst, Marketing

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Senior Business Analyst, Marketing to join the Marketing department.

The Senior Business Analyst serves as a strategic business analysis partner to Marketing stakeholders and the UX/Experience Design organization, translating complex business and customer experience needs into clear strategies, requirements, and delivery plans.

This role leads discovery and requirements activities for complex or high-impact initiatives and partners closely with Delivery Managers, UX designers, researchers, developers, and other cross-functional leaders to drive initiatives from concept through delivery.

The Senior Business Analyst brings structure to ambiguity, facilitates alignment among diverse stakeholders, and establishes a high standard for requirements quality, documentation, traceability, and delivery readiness. The role also provides guidance and mentorship to Business Analysts and contributes to improving business analysis and delivery practices across the organization.

What You'll Do

Strategic Business & Stakeholder Analysis

• Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives.
• Partner with Marketing leaders and stakeholders to understand strategic objectives, business problems, customer needs, success measures, and desired outcomes.
• Facilitate executive and cross-functional workshops to establish shared understanding, priorities, scope, and desired outcomes.
• Challenge assumptions and identify opportunities to improve the underlying business problem rather than simply documenting the requested solution.
• Analyze current-state processes, customer journeys, digital experiences, and business capabilities to identify gaps and opportunities.
• Translate strategic objectives into actionable business requirements, experience needs, and delivery outcomes.
• Identify and communicate business impacts, dependencies, risks, constraints, and trade-offs to stakeholders and delivery leadership.

Business Requirements & Delivery Readiness

• Lead the development of high-quality business and functional requirements for complex initiatives.
• Establish and maintain clear epics, features, user stories, acceptance criteria, business rules, workflows, and supporting documentation.
• Partner with delivery managers to ensure Jira backlogs are structured, prioritized, refined, and ready for execution.
• Ensure requirements are traceable from business objectives through design, development, testing, and final delivery.
• Review and improve requirements developed by other Business Analysts and provide coaching on quality, clarity, completeness, and usability.
• Establish appropriate documentation standards across Jira, Smartsheet, Confluence, and other delivery tools.
• Identify opportunities to improve requirements practices, templates, workflows, and governance across the UX/Experience Design organization.

UX, Research & Development Partnership

• Serve as a senior bridge between Marketing stakeholders, UX designers, researchers, developers, and delivery leadership.
• Partner with UX professionals to translate research findings, customer insights, usability testing, prototypes, designs, and experience strategies into actionable requirements.
• Facilitate design and requirements reviews to ensure proposed experiences address business objectives, customer needs, accessibility considerations, technical constraints, and delivery realities.
• Partner with developers to clarify complex requirements, business rules, edge cases, integration considerations, and expected behaviors.
• Identify gaps or inconsistencies between business requirements, UX designs, technical implementation, and delivered functionality and drive resolution.
• Support UAT and release validation for complex initiatives, ensuring delivered solutions meet agreed business and experience requirements.

Continuous Improvement

• Partner with the Delivery Manager/Scrum Master to plan, coordinate, and execute complex initiatives across the delivery lifecycle.
• Facilitate or contribute to Agile ceremonies including planning, refinement, prioritization, reviews, retrospectives, and stakeholder working sessions.
• Proactively manage requirements-related risks, issues, dependencies, scope changes, and decision points.
• Provide guidance and mentorship to Business Analysts and contribute to the development of team standards and best practices.
• Improve the team's approach to intake, discovery, requirements definition, backlog management, documentation, and delivery readiness.
• Support leadership reporting by providing visibility into initiative scope, requirements readiness, dependencies, risks, decisions, and delivery impacts.
• Identify opportunities to improve team processes, tooling, collaboration models, and overall delivery effectiveness.

What You'll Need

• Bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field preferred.
• Master's degree or equivalent advanced professional experience is a plus.
• Equivalent combination of education and substantial relevant professional experience may be considered.
• 6+ years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or similar role.
• Demonstrated experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives.
• Experience leading requirements and discovery activities for complex, cross-functional initiatives.
• Experience working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership.
• Demonstrated experience working in Agile/Scrum or similar iterative delivery environments.
• Experience mentoring Business Analysts or establishing requirements and business analysis standards preferred.

Professional certifications/licenses

• Business analysis, Agile, Scrum, Product Owner, or related certification preferred.
• Examples include Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), Certified Business Analysis Professional (CBAP), PMI-PBA, or similar credentials.
• UX, product management, or human-centered design certifications are a plus.

Competencies/Abilities

• Ability to understand business objectives, clarify complex problems, and translate needs into actionable requirements.
• Strong ability to lead discussions, align cross-functional teams, and communicate clearly with business, UX, technology, and leadership stakeholders.
• Ability to create clear user stories, acceptance criteria, workflows, business rules, and supporting documentation with strong attention to detail.
• Ability to partner effectively with UX, product, development, QA, and delivery teams to ensure solutions meet business and customer experience needs.
• Ability to work in a fast-paced Agile environment, manage ambiguity, support backlog readiness, and adapt to changing priorities.

Interpersonal Skills

• Exceptional written, verbal, and presentation skills.
• Strong executive presence and ability to communicate effectively with senior Marketing stakeholders.
• Highly collaborative and comfortable operating across business, design, technology, and delivery organizations.
• Strong relationship-building and stakeholder-management skills.
• Demonstrates curiosity, strategic thinking, and intellectual rigor.
• Ability to respectfully challenge assumptions and facilitate difficult conversations.
• Strong influencing, negotiation, and conflict-resolution skills.
• Demonstrates empathy for both customers/users and internal stakeholders.
• Comfortable operating in environments characterized by ambiguity, change, and competing priorities.
• Demonstrates a coaching and mentoring mindset.

Minimum Required Technical Skills

• Experience with or ability to learn project and work management platforms such as Jira, Workfront, Smartsheet, SharePoint, Confluence, or comparable tools.
• Working knowledge of Agile/Scrum practices and software development lifecycle concepts.
• Strong understanding of UX/product design and digital experience development processes.

• Familiarity with UX design and development tools
• Ability to understand and interpret UX/design artifacts and digital experience concepts to support requirements clarification, documentation, and collaboration with Product, UX, and development teams.

• Experience with Confluence or similar knowledge/documentation management platforms.
• General understanding of web technologies, APIs, analytics, content management systems, design systems, accessibility, and technical delivery considerations.
• Ability to use data, research, analytics, and user feedback to inform requirements and prioritization.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

$97,000.00 - $142,000.00

We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.
• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.