Hotel Marketing Manager

Who We Are

Harwood Hospitality Group, Dallas’ premier Hospitality owner-operator, introduces its most complete expression of a multi-generational vision in Harwood District’s first hotel.

Hotel Swexan is a new destination, with an uncompromising mission that values experience above all. It is a place like no other that draws inspirations from the world’s greatest cities – New York, London, Paris – together in one location to create something completely new. Local expertise with an international influence. Classic and contemporary, Hotel Swexan is a twist on conventions.

Part collection, part creativity, and always elegant. Guests stay to get lost – in culture and conversation. Hotel Swexan is a world of its own, a meeting place, a hideaway, a stomping ground. For celebration or solitude.

Designed with all generations in mind, Hotel Swexan plays host to an eclectic mix of personalities. It is a timeless setting where locals mix with out-of-towners and old souls encounter the young at heart.

Intimate, immersive, and transportive. Hotel Swexan has a surprise around every corner. Forget, for a second, where you came from, and leave with a memory that keeps you coming back.

Summary

The Marketing Manager (Hotel Swexan) is a key contributor to the success of the dynamic marketing + PR campaigns for the Hotel Swexan. As a strategic thinker, collaborator, and connector, you will work closely with the Marketing + PR team along with key hotel leaders.

The primary focuses of your role will be to ensure that all marketing + PR activities, initiatives, and campaigns are strategic to drive restaurants and catering ROI, stay up to date, on-brand, and are thoroughly prepared to launch on-time.

This role will support from start-to-finish on all marketing + PR campaigns with ownership of key functions such as:

• Managing brand’s campaign and event calendar to drive the largest revenue impact
• Managing media plans and coordinating paid ad placements
• Managing outside agencies for ad buys, graphic design, and organic social media initiatives
• Brand management activities such as monitoring and implementing any changes to brand operations.
• Scheduling meetings and workshops as needed
• Planning and managing Marketing + PR campaign assets including photography, videography, graphic design, and copywriting

Core Responsibilities

• Build - or work with a design group to build - creative packages for the hotel
• Develop event and campaign plans
• Development and execute marketing and advertising campaigns for the hotel across social media, PR, and media buys
• Work closely with social media agency and in house Marketing team to build social media calendars and activations based on set social media strategy
• Ensure brand standards are met and information updated across all platforms including social media, graphic design, websites, and third-party listings
• Manage and update hotel website regularly
• Manage print collateral needs
• Manage design and printing of menus
• Scheduling unique pop-up experiences for our guests outside of our regular programming
• Create and maintain quarterly and monthly project progress boards
• Work with hotel operations to ensure campaigns and initiatives are set up to track
• Create and produce in-restaurant branded materials
• Build a robust influencer program and digital partnerships
• Manage and execute photoshoots that align with brand goals and campaigns

We’re Excited About You if You Have

• 5+ experience in marketing and communications within the hotel, fashion or luxury industries
• A natural passion for hospitality, and/or extraordinary experiences
• Strong organizational and time management skills with a preference for achieving goals and creating efficiencies
• Proven ability to manage multiple projects and adhere to deadlines
• An open mind to adapt to timely strategic changes
• Boundless creativity with an eye for trendsetting design and style
• Flexible availability to work during peak hospitality seasons and/or hours such as nights, weekends, and holidays

Required Education + Skills

• Bachelor’s degree in Marketing/Communications.
• Must have extensive knowledge of computers and document management software, including but not limited to Microsoft Office Suite, Adobe Creative Suite, Canva, Squarespace, CRM, CTUIT, Google Drive, Campaign Monitor, Klaviyo