JobsMarketing ManagerNew YorkSenior Influencer Marketing Manager US (m/f/d) (copy)
Doonails
Posted 4 days ago
Senior Influencer Marketing Manager US (m/f/d) (copy)
Doonails · New York, New York, United States
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In short
You will define and execute the end-to-end influencer marketing strategy for the US market, including budget allocation and creator partnerships. You are responsible for setting performance targets, analyzing campaign results, and scaling the channel to drive revenue.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
The ideal candidate has several years of experience in influencer marketing with a proven track record in the US beauty or performance sector. You must possess strong strategic thinking, negotiation skills, and the ability to work effectively in a remote, cross-time zone environment.
About the employer
DOONAILS
We're going to revolutionize the manicure market 💅🏼
Hey, we're Doonails – and we've set ourselves a big goal: we want to reinvent manicures! 💅🏼 With our products, you get perfect nails the easy way, right at home. Because we don't do "one-size-fits-all" solutions – we believe in individual routines that are just as unique as you are.
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Founded in 2020, we started out of pure passion to bring you professional manicure results at home. After months of tinkering, our first set was ready – and boom, the shop went live! 🚀 Today we're active in several countries, in drugstores and online, with over 1,000,000 happy customers and an international team of more than 50 creative minds. Doonails is more than a beauty startup: we create experiences, make room for individuality, and make your manicure routine as easy as possible. With our three innovative methods and our nourishing Nail Care Line, we bring style and care into your life – easy, beautiful, and stress-free. 💅 Our Doonails values: 💛 Care Our customers and our team always come first. We roll up our sleeves, help where it's needed, and make sure everyone feels supported – whether with our products or in everyday life. 🤝 Community We want more than just products – we want to build a community! One where you can share ideas, get tips, and find inspiration. That's how manicures become an experience. 📈 Growth Standing still? Not for us! We're constantly learning, growing, and improving – whether it's our products, our team, or ourselves. ✨ Simplicity Beauty doesn't have to be complicated. Our products are so simple that you can focus entirely on the result – completely stress-free. 🎨 Uniqueness Your beauty is unique – and your manicure should be too. We give you the tools to express your individuality without limits.
- INDUSTRY
- Online and Mail Order Retail
- COMPANY
- Public Company
- FOUNDED
- 2019
- SIZE
- 51-200
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Questions about this role
- Is this Doonails role remote?
- Tagged remote.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
Hi, we're Doonails! 💅🏼 A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
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Hi, we're Doonails! 💅🏼
A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
And this is exactly where YOU come in.
We're launching our influencer marketing in the US, and we're looking for the person who builds this market from the ground up. Based in the US, you'll own the US influencer channel end to end: strategy, planning, execution, and analysis. 🚀
Your Role & Impact ⚡️
The US is our next big growth market, and influencer marketing is at the core of it. You decide how Doonails shows up with US creators: which profiles, which deal models, which channels, and how fast we scale. You'll report directly to our Team Lead Influencer Marketing in Germany, with close sparring and full strategic freedom.
You build the plan and you make it happen. A rare chance to shape a brand's US presence from day one, with real budget and real ownership.
Your Core Responsibilities 👩💻👨💻
US Strategy & Market Build-Up
- You define and own the US influencer strategy, from creator mix and deal structures to budget allocation and a scaling roadmap.
Long-Term Planning
- You set goals, milestones, and budgets and align the channel around them.
Testing & Scaling
- You set up a structured test-and-scale system, identify winning creator profiles, and build a roster that drives real performance and revenue.
Deal Architecture
- You define which compensation models, whitelisting rights, and usage terms work in the US, and you negotiate the deals yourself.
Network & Partnerships
- You bring your network of US creators and agencies to the table and open doors to new partnerships.
Performance Ownership
- You own budget, ROAS, and CPM targets for the US, analyze results, and turn insights into next steps.
What You'll Bring to the Table 🤝
- Experience: Several years in influencer marketing with a proven track record in the US market
- Strategic Mindset: You think in systems and roadmaps, not just single bookings
- Hands-on Attitude: You enjoy executing your own strategy
- Track Record: Successful campaigns with well-known performance and beauty brands
- US Market Knowledge: Deep understanding of US CPMs, negotiation culture, and creator needs
- Performance Focus: Working toward budget targets and ROAS comes naturally to you
- Collaboration: You're comfortable working remotely with a team in Germany across time zones
- Communication: Excellent English skills, written and verbal
Your Perspective 📈
- You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now.
What We Offer 💖
- 💸 Competitive pay, tailored to your qualifications and experience
- 🤝 A true ownership role with a high degree of trust and room to shape things your way
- 📈 Growth potential: take on responsibility and bring your ideas directly to the table
- 🥳 Team Events across Europe: Because a strong team is everything to us!
Ready? We can't wait to meet you! ✨
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