JobsMarketing ManagerNew YorkMARKETING MANAGER
VP MUSIC GROUP INC
Posted on 29 Sep
MARKETING MANAGER
VP MUSIC GROUP INC · New York, New York, United States
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In short
The Marketing Manager will lead the day-to-day operations of the Marketing Department and oversee comprehensive campaigns across music, catalog, retail, and ecommerce activities. This role involves supervising staff, managing budgets, and coordinating with internal and external partners to ensure project success.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
Candidates must have five or more years of progressive marketing experience, preferably within the music or entertainment industry. Strong project management, leadership, and digital marketing skills are required, along with the ability to work effectively in a fast-paced, collaborative environment.
About the employer
VP MUSIC GROUP INC
VP Music Group is a US based record company that owns and distributes through 4 labels, VP Records, Greensleeves Records, Dub Rockers and 17 North Parade. The company's origins stem from the "Randy's Records" record shop which opened in 1958 on the corner of East and Tower streets in Kingston. Also under the music group is a distribution branch named VPAL.
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The company has offices in New York City, Miami, Kingston, London, Tokyo, Rio de Janeiro and Johannesburg. The VP Records label was founded in 1979 by the late Vincent "Randy" Chin and his wife Patricia Chin, who owned the Randy's Records store in Kingston, Jamaica (as seen in the 1978 film Rockers), as well as the Studio 17 recording studios. In the mid-1970s, the Chins moved to New York City, setting up a record store in Brooklyn called VP Records in 1975, from which they sold and distributed records. In 1979, they relocated the store to Jamaica, Queens. In 1993, the record label was formed after the success of the retail store. The name of the label is a product of the first letters in the founders' names. The label established itself as one of the first and largest independent record labels for reggae and dancehall, and with the popularity of the riddim sound of the early 2000s, the label achieved worldwide success for artists such as Sean Paul through the label's deals with Warner Music Group's Atlantic Records and Virgin Music Canada. The label is often also accredited with having increased the popularity of the now globally recognized Elephant Man, also known as the 'Energy God' or 'Ele', through a deal with Bad Boy Records. VP Records has acquired the slogan "Miles Ahead in Reggae Music" to signify that they could be considered to be the future of music that derives from the Caribbean. In addition to reggae, VP is also known for dancehall, soca, afrobeats or afro-reggae music. VP also releases a series of Riddim Driven albums, which feature various artists tracks using the same rhythm. The Biggest
- INDUSTRY
- Entertainment Providers
- COMPANY
- Privately Held
- FOUNDED
- 1979
- HEADQUARTERS
- JAMAICA, NEW YORK
- SIZE
- 11-50
- OFFICES
- 6 on LinkedIn
KNOWN FOR
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Questions about this role
- Is this VP MUSIC GROUP INC role remote?
- Tagged on site.
- What does it pay?
- The posting lists $90,000–$100,000 a year.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
Position Overview VP Music Group Inc., an independent music company based in Queens with a longstanding focus on Caribbean music and culture, is seeking an experienced, hands-on Marketing Manager to lead the day-to-day operation of the Marketing Department and oversee campaigns across our music, catalog, retail, ecommerce, and corporate activities.
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Position Overview
VP Music Group Inc., an independent music company based in Queens with a longstanding focus on Caribbean music and culture, is seeking an experienced, hands-on Marketing Manager to lead the day-to-day operation of the Marketing Department and oversee campaigns across our music, catalog, retail, ecommerce, and corporate activities.
Reporting to the Vice President, Marketing & Sales, this role supervises marketing staff and Product/Project Managers, coordinates internal and external resources, and personally manages selected priority releases and projects.
Key Responsibilities
- Manage the day-to-day operations, priorities, workflow, and staff of the Marketing Department.
- Oversee marketing campaigns for artists, releases, catalog titles, retail initiatives, ecommerce, events, and company brands.
- Coordinate publicity, social media, digital advertising, radio promotion, content, creative services, and retail marketing.
- Supervise Product/Project Managers responsible for campaign plans, timelines, proposed budgets, and deliverables.
- Review campaign plans and budgets, monitor performance and spending, and keep projects on schedule.
- Lead project-status meetings and coordinate employees, agencies, freelancers, vendors, artist teams, and other partners.
- Work closely with Sales, A&R, Production, Business Affairs, Finance, retail, ecommerce, and international partners.
- Support VP retail stores and ecommerce platforms with promotions, events, product launches, and ecommerce marketing.
Qualifications
- Five or more years of progressive marketing experience, preferably in music, entertainment, media, retail, or a related industry.
- Experience supervising people and managing multiple campaigns, budgets, agencies, vendors, timelines, and priorities.
- Strong knowledge of digital marketing, social media, advertising, publicity, content marketing, and campaign analytics.
- Excellent project-management, organizational, communication, and follow-through skills.
- Ability to work effectively across departments in a fast-paced, collaborative environment.
- Knowledge of Caribbean music and culture, including reggae, dancehall, and soca, is highly desirable
9am - 6pm
Full time in-person 100%
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