Senior Marketing Manager, Children's

Senior Marketing & Publicity Manager, Children's

Location: New York, NY or Beverly, MA (Hybrid)

Reports to: Marketing Director

At Quarto, we create books that inspire curiosity, creativity, and lifelong learning. We're looking for a dynamic Senior Marketing & Publicity Manager, Children's to help bring our children's publishing program to life through innovative marketing campaigns, impactful publicity strategies, and meaningful author partnerships.

This is an exciting opportunity for a creative and strategic marketer who is passionate about children's books and thrives on turning great ideas into successful campaigns. You'll lead publicity and marketing efforts for a diverse list of children's titles, work closely with authors and key retail and media partners, and mentor a growing marketing team.

What You'll Do

Lead Marketing & Publicity Campaigns

• Develop and execute creative, results-driven marketing and publicity campaigns for approximately 40-50 children's titles annually.
• Create innovative strategies that build awareness, engage readers, and drive sales across multiple channels.
• Partner with authors, agents, publicists, and internal teams to maximize the impact of every campaign.

Drive Publicity Success

• Pitch lead titles to media outlets and cultivate strong relationships with journalists, broadcasters, influencers, and children's media contacts.
• Write press materials, build media lists, secure coverage, and communicate campaign wins internally and externally.
• Plan and manage author tours, bookstore events, school visits, and library programming.

Build Innovative Marketing Programs

• Develop organic social media strategies that increase visibility, engagement, and audience growth.
• Collaborate on influencer partnerships, category campaigns, and digital marketing initiatives.
• Manage digital advertising campaigns and pre-order programs that generate excitement ahead of publication.
• Analyze campaign performance and use insights to continually improve results.

Lead & Mentor

• Manage and support the Children's Marketing Manager and Children's Marketing Assistant, helping the team execute high-impact campaigns while optimizing budgets and resources.
• Foster cross-functional collaboration across Publishing, Sales, Digital Demand & Discoverability, and other key stakeholders.

What You'll Bring

• 3+ years of experience developing and executing marketing and publicity campaigns, ideally within publishing.
• Exceptional written and verbal communication skills.
• A creative and entrepreneurial mindset with a passion for developing fresh marketing ideas.
• Strong organizational skills and the ability to manage multiple projects, deadlines, and budgets simultaneously.
• Experience working closely with authors and building collaborative relationships across departments.
• Knowledge of media relations, publicity strategy, and the publishing industry.
• Experience with Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox preferred.
• Existing relationships with independent bookstores and familiarity with schools and libraries are a plus.

Why Join Quarto?

At Quarto, you'll have the opportunity to shape the success of extraordinary children's books while working alongside talented publishing professionals who are passionate about creating meaningful content for young readers. You'll play a key role in bringing authors and stories to audiences everywhere while helping develop the next generation of marketing talent.

QuartoUS is an equal opportunity employer; M/F/D/V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.