Dealer Marketing Manager

Company Profile

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality.

Position Purpose

The Dealer Marketing Manager is responsible for developing and leading JCB North America’s dealer marketing strategy, ensuring alignment between corporate marketing objectives, regional sales priorities, and dealer business growth. This position oversees dealer marketing programs, co-op investments, integrated media strategies, and marketing performance across the North American dealer network. The role serves as a strategic partner to dealer principals, regional sales leadership, and internal stakeholders, driving marketing effectiveness, dealer engagement, brand consistency, and measurable business results. The manager leads scalable programs, agency and vendor partnerships, and dealer marketing personnel while improving efficiency, lead generation, and dealer performance.

Position Type

Full Time, Exempt

Location

Onsite in San Antonio, Texas: 13210 Palo Alto Rd. San Antonio, TX 78224

Benefits and Other Compensation

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.

Application Process

Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on December 11, 2026.

Major Tasks, Responsibilities & Key Accountabilities

Dealer Marketing Strategy & Leadership

• Develop and execute the North American dealer marketing strategy, aligning national initiatives with regional and local dealer objectives.
• Serve as a strategic advisor to dealer principals, regional sales leadership, and executive stakeholders.
• Build, lead and Manage JCB’s Marketing Dealer Certification Program. A New program incentivizing dealers to adopt marketing best practices
• Lead, mentor, and provide strategic direction to Dealer Marketing Specialists, including priorities and development.

Marketing Budget & Co-op Program Management

• Oversee a multimillion-dollar marketing Programs, including CO-OP and dealer-supported programs.
• Develop and manage annual dealer marketing budgets, allocation, utilization, and return on investment.
• Lead dealer co-op program strategy and administration, including guidelines, eligibility, compliance, and measurement.
• Develop and manage performance-based initiatives, including the Growth Accelerator Program.
• Evaluate expenditures to improve efficiency, adoption, and lead generation.
• Partner with Finance, Sales, and leadership on forecasts, results, and investment priorities.

Dealer Development & Marketing Performance

• Establish dealer standards for digital presence, lead management, campaign participation, and brand compliance.
• Lead dealer business reviews, assess effectiveness, and develop actionable recommendations.
• Oversee dealer website strategy, SEO, inventory visibility, customer experience, and conversion.
• Manage JCB’s Mystery Shopping Program and monitor JCB’s performance versus competition.
• Develop training, resources, and recommendations that strengthen dealer marketing capabilities.

Agency, Vendor & Project Management

• Manage external agencies, technology providers, media partners, and strategic vendors.
• Oversee vendor performance, budgets, contracts, deliverables, and service quality.
• Lead cross-functional projects from planning through execution and evaluation.
• Streamline processes and scale effective marketing support across the dealer network.

Key Measures of Success

• Dealer marketing lead generation and contribution to retail growth
• Marketing cost efficiency, cost per lead, and return on investment
• Co-op utilization and investment effectiveness
• Dealer program participation, adoption, and marketing standards compliance
• Digital marketing and website performance
• Dealer engagement and satisfaction
• Successful implementation of strategic initiatives
• Team development, vendor performance, and operational efficiency

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• 5+ years of progressive experience in marketing, channel marketing, dealer marketing, or integrated marketing.
• Experience managing marketing strategies, budgets, and multichannel campaigns.
• Ability to travel throughout North America as needed for dealer relationships, reviews, and corporate initiatives.
• Ability to manage competing priorities and collaborate across regions, departments, and partners.
• Dealer, distributor, franchise, or independently owned business network experience preferred.
• Experience managing agencies, vendors, and cross-functional initiatives.
• Previous leadership or mentoring experience preferred.
• Construction equipment, agriculture, automotive, or similar industry experience preferred.
• Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.

Knowledge, Skills, Abilities & Competencies

• Strong strategic planning, leadership, and business management capabilities.
• Understanding of paid media, digital and traditional advertising, and lead generation.
• Budget management, analytics, and financial performance evaluation.
• Experience with CRM, marketing automation, digital advertising, and reporting tools.
• Excellent communication, presentation, and stakeholder management.
• Ability to influence decisions and drive accountability across independent dealer organizations.
• Strong project management, organization, and problem-solving skills.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment.
• Subject to noise and temperature changes.

Physical Requirements

The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:

• Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• The employee is occasionally required to stand and move and/or walk.
• The employee must frequently move and/or transport up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

Equal Opportunity Employer

JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.

EEO EMPLOYER/VET/DISABLED.

Reasonable Accommodation Statement

JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at hrsupport@jcb.com.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.