Events & Experiential Marketing – Manager

Company Profile

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality.

Position Purpose

The Manager – Events and Experiencial Marketing leads JCB North America’s planning and delivery of high-profile corporate events, trade shows, dealer meetings, and customer experiences. The role strengthens brand reputation, supports commercial priorities, and ensures JCB is represented consistently and professionally across North American markets. This is a strategic and hands-on leadership position requiring creative event development, sound business judgment, and disciplined management of teams, agencies, vendors, budgets, and complex projects.

Position Type

Full Time, Exempt

Location

Onsite in San Antonio, Texas: 13210 Palo Alto Rd. San Antonio, TX 78224

Benefits and Other Compensation

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.

Application Process

Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on December 11, 2026.

Major Tasks, Responsibilities & Key Accountabilities

Corporate Events & Brand Experiences

• Lead the strategy, planning, and execution of major corporate events, facility openings, dealer conferences, customer engagements, executive visits, and partner receptions.
• Develop distinctive event concepts that support business objectives and reflect JCB’s brand and customer experience standards.
• Oversee venue selection, production, staging, registration, hospitality, transportation, branding, logistics, and on-site delivery.
• Manage VIP and senior leadership event requirements and coordinate with global and North American stakeholders.
• Own event budgets, timelines, risk planning, vendor performance, and post-event evaluations.

Trade Shows, Dealer Events & Experiential Marketing

• Lead JCB’s North American trade show and industry event program in partnership with Sales, Product Marketing, Dealer Development, and other teams.
• Define objectives, audiences, event scope, staffing, and engagement approaches for trade shows, roadshows, dealer events, and customer programs.
• Oversee exhibit and equipment display planning, exhibit-house coordination, product launch support, and event logistics.
• Manage exhibit, production, and specialty vendors, ensuring quality, cost control, safety, and brand consistency.
• Develop and maintain event planning procedures, approval workflows, budget trackers, and reporting tools; assess results using relevant engagement and business measures

Team Leadership, Budgets & Operations

• Lead and develop team members supporting communications, events, trade shows, and customer engagement activities.
• Establish annual plans, priorities, project assignments, and performance expectations.
• Manage program budgets, agency and vendor selection, RFPs, contracts, and resource allocation.
• Coordinate across Marketing, Sales, Dealer Development, Operations, and leadership teams to deliver programs on time and within budget.
• Improve operational efficiency through clear processes, reporting, planning tools, and continuous improvement.
• Other duties as assigned

Minimum Qualifications

• Bachelor’s degree in marketing, or a related field; equivalent relevant experience may be considered.
• 8–10 years of progressive experience spanning corporate events, experiential marketing, or related disciplines.
• Demonstrated success managing complex, high-visibility events and collaborating with internal stakeholders
• Experience leading teams, external agencies, vendors, and substantial project budgets.
• Excellent stakeholder management, project management, and presentation skills.
• Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.

Knowledge, Skills, Abilities & Competencies

• Strong problem-solving and analytical skills.
• Ability to work in a high-stress environment.
• Detail-oriented and able to work independently.
• Collaborative approach to resolving issues impacting various groups across the enterprise.
• Ability to understand processes (system and non-system), troubleshoot, develop, and recommend solutions.
• Enjoy working in a dynamic environment and be a self-motivated team player.
• Working knowledge of Microsoft Office products, including Word, Excel, PowerPoint, Teams, and Microsoft Project.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment.
• Subject to noise and temperature changes.

Physical Requirements

The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:

• Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• The employee is occasionally required to stand and move and/or walk.
• The employee must frequently move and/or transport up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

Equal Opportunity Employer

JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.

EEO EMPLOYER/VET/DISABLED.

Reasonable Accommodation Statement

JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at hrsupport@jcb.com.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.