Product Marketing Manager

About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week.

Local or 100% Remote

About the role

We’re looking for a sharp, story-driven Product Marketing Manager to join our brand marketing team and help Point win over the mortgage broker community. This is a high-impact role at the heart of our broker channel, which launched in May 2026 and is growing fast.

You’ll write the story that turns the Point Home Equity Investment into a business case for brokerages, loan officers and the homeowners they serve. You’ll partner closely with Sales, BD, Brand, Compliance and Growth to craft the messaging, campaign copy, case studies and enablement content that bring new partners in and get them to their first deal.

This role is ideal for a hands-on marketer who loves writing, gets energized by turning complex products into clear wins, and wants to help shape a new channel from the ground up.

Your responsibilities

• Write full-funnel messaging for brokerages, LOs and homeowners, translating homeowner benefits into business value for partners.
• Write demand gen copy for acquisition and activation: ads, landing pages, InMail, social, the LO nurture track, product update emails and the monthly broker newsletter.
• Partner with brokers and LOs to capture case studies, testimonials and reference stories, and turn them into video scripts, blogs and white papers.
• Write sales enablement: talk tracks, objection handling, FAQs and competitive intel on HELOCs, cash-out refis and other equity products.
• Create collateral: one-pagers, co-branded brokerage pieces, event materials and help content in the Broker Resource Center.
• Write scripts and decks for partner onboarding and value-add webinars, and help host them.
• Own content governance: move every asset through compliance and brand review, then tag, update and audit the library so no one sends an outdated or duplicate file.
• Bring insights from broker calls, the power-user group and the Advisory Board back into the messaging.

About you

• 5+ years of hands-on product marketing and GTM experience. You’ve built the pieces of a go-to-market, not just planned it.
• B2B marketing and positioning experience in mortgage, lending, real estate, insurance or financial services.
• A writing portfolio: campaigns, emails, landing pages, case studies or scripts. We’ll ask to see it.
• You know how brokerages work: the brokerage, its LOs and the borrowers they serve.
• You can explain a complex financial product simply, and change your voice by audience.
• You can interview a customer and find the story worth telling.
• Comfortable writing in a regulated category and working through compliance edits.
• You use AI tools daily and responsibly: you check facts, protect data and own the final output.

Nice to have

• B2B2C or channel marketing experience.
• Scriptwriting for video or webinars.
• Fintech or home equity background.

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

• Tier 1 | San Francisco Bay Area, New York, and Seattle | $127,500 - $157,500
• Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650
• Tier 3 | All other US metro areas | $106,300 - $131,250

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Our benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (Health Care FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.

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