Sr. Partner Marketing Manager, AI , NAMER Partner Marketing

• AWS is looking for a Sr. Partner Marketing Manager to own the North America
• marketing relationship with our most strategic AI Labs and frontier model
• provider and AI ISV partners. You will be the connective tissue between AWS's AI
• product and service teams and partners such as Anthropic, OpenAI, Space X,
• Cohere - translating technology roadmaps into joint go-to-market programs that
• accelerate customer adoption and drive measurable pipeline in North America.

• This role sits within the North America Partner Marketing team, part of the AWS
• Global Partner Marketing organization working closely with the Data & AI Partner
• GTM team, Global AI & SUP Partner Marketing. The partners you work with are not
• traditional ISVs - they are category-defining companies at the frontier of
• foundation model research whose models power workloads across Amazon Bedrock and
• the broader AWS AI stack. Your job is to build the marketing engine that takes
• global AI marketing strategy and helps these partners succeed on AWS in NAMER
• while helping AWS customers access their capabilities through joint messaging,
• campaigns, launches, and programs.

• You will develop joint marketing plans (JMPs), orchestrate cross-functional
• activation across AWS field sales, product marketing, and partner development,
• and own pipeline and attribution metrics for your assigned partner portfolio in
• region. The right candidate combines deep marketing craft with enough AI/ML
• literacy to hold their own in technical product conversations, and enough
• commercial instinct to prioritize programs by revenue impact. This portfolio
• will evolve as the frontier AI landscape shifts - we need someone comfortable
• building structure in ambiguity while staying close to where the technology and
• customer demand is heading.

Key job responsibilities

• Develop and execute North America joint marketing plans (JMPs) for assigned

• frontier model provider partners, aligned to AWS AI service priorities and
• customer adoption goals.

• Define Industry marketing plans together with AI partners joint positioning

that differentiates the partner's offering on AWS for priority industries.

• Design, launch, and optimize multi-channel industry tailored campaigns

• (digital, events, content, ABM) that drive joint pipeline for both AWS and the
• partner.

• Own Marketing Development Fund (MDF) planning and execution for your partner

portfolio in close partnership with Global AI & SUP Partner Marketing team.

• Coordinate partner presence at AWS flagship events (re:Invent, Summits,

• Builder Days) and partner-hosted events, advising on messaging, audience
• targeting, and customer engagement tactics through "precision programs"

• Create partner activation playbooks and enablement assets (messaging guides,

battle cards, solution briefs) that equip AWS field teams and partner sellers.

• Serve as the primary marketing point-of-contact for assigned partners,

• building trusted relationships at senior marketing and executive levels within
• partner organizations.

• Align closely with Partner Development Managers (PDMs), Solutions Architects,

• AWS Product Marketing, and Service GTM teams to ensure marketing programs
• reinforce co-sell plays and technical readiness in North America

• Collaborate with global partner marketing teams to scale worldwide programs

into local / North America execution while maintaining message consistency.

• Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF

ROI, activation milestones - and report progress to leadership.

• Track and report on pipeline contribution, campaign ROI, MDF utilization, and

• co-sell revenue; use data to continuously optimize partner marketing
• performance.

• Prepare monthly business reviews (MBRs) and quarterly partner scorecards for

leadership review.

A day in the life

• You might start your morning reviewing AI Partner originated performance data
• for your partner portfolio, then jump into a strategy session with a partner's
• marketing team to align industry messaging ahead of a model launch on Bedrock.
• Later, you could be working with AWS ABM teams on an account-based play
• targeting enterprise customers evaluating foundation model providers or AI ISVs.
• You might wrap up by joining a cross-functional planning call for re:Invent
• partner activations - ensuring your partners have the right presence, the right
• story, and the right audience. No two days look the same, but every day centers
• on connecting partners with customers through compelling marketing that drives
• measurable business outcomes.

About the team

• The NAMER Partner Marketing team is within AWS global Partner Marketing. We are
• the marketing engine for AWS's most strategic AI relationships - spanning
• frontier model providers, AI software companies, building on AWS AI services.

• Our team works at the intersection of partner innovation and AWS's most rapidly
• evolving service areas: AWS Bedrock, AgentCore, AWS SageMaker, Kiro and the
• broader generative AI stack. We work with category-defining companies - from the
• largest AI labs in the world to ISVs - building joint go-to-market programs that
• drive customer adoption and revenue.

• We value marketers who combine strategic thinking with execution intensity, can
• navigate ambiguity in a fast-moving domain, and measure their success by the
• pipeline they create rather than the programs they run. This is a builder role
• in a builder team - you will be creating motions that do not yet exist. Basic
• Qualifications: - 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot

tables)

• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data Preferred

• Qualifications: - Experience creating and executing integrated marketing lead
• generation campaigns using tactics that include live or virtual events,
• webinars, email, lead nurture programs, and CRM/sales insights

• Experience with Salesforce and Tableau

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Los Angeles County applicants: Job duties for this position include: work safely
• and cooperatively with other employees, supervisors, and staff; adhere to
• standards of excellence despite stressful conditions; communicate effectively
• and respectfully with employees, supervisors, and staff to ensure exceptional
• customer service; and follow all federal, state, and local laws and Company
• policies. Criminal history may have a direct, adverse, and negative relationship
• with some of the material job duties of this position. These include the duties
• and responsibilities listed above, as well as the abilities to adhere to company
• policies, exercise sound judgment, effectively manage stress and work safely and
• respectfully with others, exhibit trustworthiness and professionalism, and
• safeguard business operations and the Company’s reputation. Pursuant to the Los
• Angeles County Fair Chance Ordinance, we will consider for employment qualified
• applicants with arrest and conviction records.

• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for
• employment qualified applicants with arrest and conviction records.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

• USA, CA, San Francisco - 137,900.00 - 186,500.00 USD annually
• USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually