Marketing Manager SEO, AWS Search Marketing

• Amazon Web Services (AWS) is seeking an experienced, results-driven Search
• Engine Optimization Manager to own the development, implementation, and
• optimization of the search experience across the AWS website.

• As an SEO Manager for the AWS Search Marketing Team, you will have the
• opportunity to improve the search experience for our customers by driving the
• roadmap and strategy around content quality, organization, and discoverability.
• You will play a leading role in providing our customers best-in-class content by
• partnering with AWS marketers to develop, implement, and measure SEO
• initiatives.

• A successful candidate will be an advocate for SEO best practices and
• well-versed in what it takes to optimize a multi-thousand, high-traffic
• marketing website for search engine discoverability. This role requires a proven
• track record in managing SEO content strategy, a deep understanding of technical
• SEO, analytical skills to develop strategies grounded in data, and interpersonal
• and project management skills to harness the passion and energy of teams across
• AWS to deliver content to our customers.

Key job responsibilities

• Be the guardian for content quality and SEO best practices, continually

raising the bar for best-in-class content and search engine discoverability.

• Educating marketers and content authors on SEO best practices and evangelizing

SEO best practices across the organization.

• Partnering with teams across the company to develop processes and mechanisms

to ensure AWS website content adheres to SEO best practices.

• Partnering with marketers and content authors to develop and implement content

marketing campaigns to grow SEO traffic.

• Providing support to technical and non-technical stakeholders to ensure new

site features and/or content adheres to SEO best practices.

• Maintaining a library of documentation and articles that educate the

organization on SEO best practices.

• Auditing the AWS web property content to find opportunities to grow the

natural search channel.

• Performing keyword research and data analysis to make the case for projects

and their prioritization.

• Analyzing, tracking and reporting on overall natural search performance, using

• data to report out progress on key initiatives with insights that will shape
• future SEO content strategy.

A day in the life

• AWS Search Marketing is focused on delivering a great search experience for AWS
• customers and prospective customers. We manage SEO and SEM across search engines
• like Google, Bing and others. These are key sources of traffic for how customers
• find the information they need by engaging with AWS. Our focus on the customer
• and applying best-in-class search practices results in a test and learn culture
• that seeks continual progression. We seek to accomplish this in a fun,
• collaborative environment that encourages sharing of knowledge, learnings and
• wins! Basic Qualifications: - Experience building and optimizing multiple,

simultaneous marketing campaigns

• Experience managing or working within cross-functional marketing and creative

teams

• Experience across affiliate marketing, PPC, SEM and social media advertising
• 4+ years SEO experience, with the ability to define business impact and

establish roadmaps incorporating SEO strategy and tactics

• Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its

role alongside SEO Preferred Qualifications: - Experience in multi-territory

campaign management

• Experience in digital marketing and content production timelines and process
• Proven AI application in utilizing SEO data and deliverables to drive business

impact

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

• USA, NY, New York - 86,700.00 - 151,700.00 USD annually
• USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually