Sr. Partner Marketing Manager, AI Partner Marketing

• This highly visible role will work across AWS Software & Technology partners
• globally to develop and implement strategic plans that include building
• awareness, generating demand and driving pipeline and revenue. The ideal
• candidate will have a deep understanding of B2B marketing strategies, coupled
• with hands-on experience in integrated marketing, digital demand generation, and
• partner or alliance marketing.

You will be the subject matter expert for marketing partner solutions with and

through partners across sales segments and geographies.

• The role will partner with product, field, brand, digital, partner marketing
• teams and agencies to define and execute a global demand, content and campaign
• strategy that drives acquisition and engagement. You will develop targeted
• marketing programs aligned with business priorities that engage and nurture
• prospects throughout the buyer's journey, measuring and optimizing performance
• against goals and ultimately driving conversion and revenue growth.

• You will work closely with partners and our Geo based partner teams to help
• execute these programs regionally and be an expert resource on marketing
• processes and guidelines for partners.

• This role requires a proven leader with the demonstrated ability to think
• strategically to build and convey compelling value propositions and content with
• technology partners. They will work closely with partners, partner management
• and marketing teams to identify specific use-cases, customer personas and
• industry verticals to build and deliver joint value propositions for using AWS.

• The ideal candidate will have creative ideas, extensive analytic and data-driven
• customer demand generation experience and a proven track record of driving
• successful demand generation programs. The ability to effectively communicate
• across both technical and non-technical audiences is critical. You should be
• detail-oriented and organized, capable of handling multiple projects at once,
• and comfortable dealing with ambiguity and rapidly changing priorities. A solid
• understanding of the cloud landscape and software providers are critical to this
• role.

• At AWS we prize innovation, agility and a builder mentality. The organization is
• purposefully flat to enable fast decision-making and we are empowered to resolve
• issues, deliver new ideas and optimize existing ones that serve our customers.
• This is an individual contributor role that is both strategic and tactical where
• you will ideate, build, execute, measure, and optimize programs that deliver
• value to customers and partners as both the musician and the composer.

• This is a unique opportunity to play a key role in an incredibly fast-growing
• business where you will work with some of the leading technology providers. AWS
• gives customers secure, scalable, global cloud infrastructure while paying only
• for what they use.

• Scaling through partners is a key part of how we help customers move to cloud
• services that power strategic workloads. If you have an entrepreneurial spirit,
• a history of success creating high-impact partner marketing programs, experience
• with large, ISV partners, and love helping partners reach their full potential,
• this position might be just for you.

Key job responsibilities

• Own the WW AI partner program strategy, setting annual priorities and program
• streams aligned to AWS Growth Initiatives, OP2 goals and the AI Competency
• roadmap.

• Plan, govern and deploy a multi-million dollar WWSO co-investment budget,
• including business cases, PO management and year-end spend discipline.

• Lead a virtual team across Partner Marketing and WWSO, assigning stream owners
• and holding a clear operating cadence.

• Scale flagship partner benefit programs from campaign into repeatable sales
• enablement motions for AWS field teams and partner sellers.

• Partner with WWSO on annual cohort planning, bringing the partner marketing view
• to program design and budget decisions.

• Run AI partner presence at flagship events such as re:Invent and Summits,
• including partner stories, nominations and session formats.

• Own pipeline reporting and attribution for the program (PSQL, partner-originated
• and launched pipeline), and drive fixes where data breaks.

Produce monthly business reviews and program scorecards for leadership.

About the team

Diverse Experiences

• Amazon values diverse experiences. Even if you do not meet all of the preferred
• qualifications and skills listed in the job description, we encourage candidates
• to apply. If your career is just starting, hasn’t followed a traditional path,
• or includes alternative experiences, don’t let it stop you from applying.

Why AWS

• Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted
• cloud platform. We pioneered cloud computing and never stopped innovating —
• that’s why customers from the most successful startups to Global 500 companies
• trust our robust suite of products and services to power their businesses.

Work/Life Balance

• We value work-life harmony. Achieving success at work should never come at the
• expense of sacrifices at home, which is why we strive for flexibility as part of
• our working culture. When we feel supported in the workplace and at home,
• there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

• Here at AWS, it’s in our nature to learn and be curious. Our employee-led
• affinity groups foster a culture of inclusion that empower us to be proud of our
• differences. Ongoing events and learning experiences, including our
• Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity)
• conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

• We’re continuously raising our performance bar as we strive to become Earth’s
• Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and
• other career-advancing resources here to help you develop into a better-rounded
• professional.
• Basic Qualifications: - 6+ years of developing and managing acquisition

marketing or channel programs experience

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot

tables)

• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones

• and languages Preferred Qualifications: - Experience driving direction and
• alignment with large cross-functional teams and agency partners

• Experience designing and executing joint marketing plans with strategic

alliance partners with global footprint

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Los Angeles County applicants: Job duties for this position include: work safely
• and cooperatively with other employees, supervisors, and staff; adhere to
• standards of excellence despite stressful conditions; communicate effectively
• and respectfully with employees, supervisors, and staff to ensure exceptional
• customer service; and follow all federal, state, and local laws and Company
• policies. Criminal history may have a direct, adverse, and negative relationship
• with some of the material job duties of this position. These include the duties
• and responsibilities listed above, as well as the abilities to adhere to company
• policies, exercise sound judgment, effectively manage stress and work safely and
• respectfully with others, exhibit trustworthiness and professionalism, and
• safeguard business operations and the Company’s reputation. Pursuant to the Los
• Angeles County Fair Chance Ordinance, we will consider for employment qualified
• applicants with arrest and conviction records.

• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for
• employment qualified applicants with arrest and conviction records.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

• USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
• USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually