Sr. Marketing Manager, Career Choice

• Amazon's Career Choice program is one of the company's most visible investments
• in employee upskilling- prepaying tuition, offering upskilling and creating
• career pathways for hundreds of thousands of associates across 16 countries. We
• are looking for a Sr. Marketing Manager to serve as the single-threaded owner of
• all Career Choice content, communications, and global marketing campaigns. This
• role reports to the Director of Career Choice in Seattle, WA.

• As a single threaded owner, you will own the global Career Choice narrative and
• messaging strategy end-to-end. That means building and maintaining messaging
• pillars, creating and distributing success stories across internal and external
• channels (OIC, News in 90, A to Z TV, aboutamazon.com, PR), and leading
• marketing campaigns for program enhancements, new country launches, and employer
• partnerships. You will set content guardrails, manage approval workflows, and
• coordinate with PR, Policy, AXU, and country teams to ensure consistent,
• high-quality storytelling worldwide. You will also develop marketing materials
• for external employer partners and produce job transition success stories that
• connect Career Choice graduates with real career outcomes.

• This role operates at the center of a complex stakeholder map - partnering with
• PR on media strategy, briefing internal channels on stories, aligning with AXU
• on how Career Choice ladders into the Grow Pillar narrative, and syncing with
• the Program Team to prevent campaign overlap. You will drive external visibility
• across media, social, events, education partners, employer partners, and Amazon
• corporate channels. The right candidate is a strategic storyteller who can
• operate at the 30,000-foot narrative level and the ground-level content calendar
• in the same week. You thrive in a matrixed environment, bring a track record of
• driving measurable external visibility for a workforce or education program, and
• know how to move fast while keeping messaging tight.

Key job responsibilities

Own and maintain the global Career Choice narrative, messaging pillars, and

positioning

• Create and curate success stories globally across internal and external channels
• Lead global marketing campaigns for program launches, enhancements, and country

expansions

• Build and manage a global content calendar and distribution strategy
• Set and enforce content and communications guardrails across all Career Choice

marketing

Coordinate with PR on media strategy, press releases, and spokesperson

preparation

Partner with AXU to ensure Career Choice stories ladder into the Together at

Amazon Grow Pillar narrative

Sync with the Program Team to prevent campaign overlap and ensure consistent

associate-facing communications

• Create marketing materials and success stories for external employer partners
• Produce job transition success stories that link Career Choice graduates with

career outcomes

Drive external visibility across media, social, events, conferences, and partner

channels

Track and report on content performance, media coverage, and external visibility

KPIs

Manage approval workflows and review all external-facing Career Choice content

Basic qualifications

• 7+ years of marketing, communications, or content strategy experience
• 5+ years of leading global or multi-market marketing campaigns
• Experience building and managing narrative and messaging frameworks
• Experience coordinating across multiple stakeholder groups (PR, policy, brand,

program teams)

• Experience creating content for both internal and external audiences at scale
• Strong written and oral communication skills, including executive-level
• presentations

Preferred qualifications

Experience in workforce development, education, employer branding, or social

impact marketing

Experience working with earned media, press strategy, and external

communications

• Experience managing content across multiple distribution channels simultaneously
• Experience working with or presenting to VP-level stakeholders
• Experience in a matrixed, global organization with country-level marketing

coordination

• Familiarity with employer partnership marketing or talent pipeline storytelling
• Basic Qualifications: - 6+ years of professional non-internship marketing

experience

• 7+ years of developing and managing acquisition marketing or channel programs

experience

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot

tables)

• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones

• and languages Preferred Qualifications: - Experience driving direction and
• alignment with large cross-functional teams and agency partners

• Experience designing and executing joint marketing plans with strategic

alliance partners with global footprint

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually