Sr. Marketing Manager, Global SMB, Amazon Ads

• Amazon Ads enables businesses all sizes to showcase their products and their
• brand to customers shopping on and off Amazon across the world. A fast-growing,
• innovative, and strategically important function of the wider business, Amazon
• Ads continues to evolve through new products and advertising capabilities. To
• this end, we have developed self-service advertising products that integrate
• advertising into the shopping experience from discovery to purchase. We are
• dedicated to delivering solutions that delight shoppers while enabling
• businesses to not only sell their products on Amazon, but help our customer’s
• grow awareness of their brand, inspire discovery, and increase brand loyalty.

• A strategically important part of our charter is to help small & mid-sized
• businesses (SMBs) reach new audiences and accelerate business growth through our
• suite of self-service advertising products (Sponsored Products, Sponsored
• Brands, Sponsored Display, Brand Stores, and Sponsored TV). Our team is tasked
• with building marketing programs that increase awareness of our ad solutions
• while solving for key customer pain points that accelerate product adoption and
• ensure advertiser success.

• Specifically, we are looking for a high performing Sr. Marketing Manager who
• will own the development, execution, and impact of our marketing & creative
• programs for Sponsored Products. As a Sr. Creative Marketer, you will be
• responsible for the development of strategy and own end-to-end content creation
• with a focus on mid/long form marketing & educational content (written & video).
• In this role, your campaigns will help SMB advertisers to overcome key barriers
• to entry, and ensure they have access to easily discoverable educational content
• that builds best practices and advertiser success.

• The ideal candidate for this role can think strategically and execute
• flawlessly. You will bring your proven creative, analytical and project
• management capabilities to imagine, plan, implement, and optimize compelling
• campaigns that drive advertiser acquisition and retention. To be successful
• you’ll need to be a strong communicator who can earn trust with key stakeholders
• across multiple teams. You will be excited to test and learn in a data driven
• environment, and enthusiastic about using customer data and insights to deliver
• impact across multiple marketing channels. You should be comfortable with
• ambiguity and are willing to work autonomously, handling multiple initiatives
• simultaneously. If you are data-driven, detail-oriented, and passionate about
• creating compelling experiences through marketing, this is a great role for you.
• Experience working directly with sellers, in either a retail or advertising
• capacity, is welcomed.

Key job responsibilities

• Responsible for promotions strategy and implementation plan, driving use case

• analyses integrating historical insights to assess return on investment, and
• executing the promotions communication plan with analytics, marketing
• operations, advertiser support, and tech teams.

• Lead promotion testing framework and roadmap to inform long term strategy, and

to deliver promotional effectiveness goals on an ongoing basis.

• Develop and execute marketing communications plan for promotions, including

• targeted Amazon-owned channels like email. Collaborate with marketing
• stakeholders on roadmap planning, ensuring cohesive integration of promotions
• with lifecycle communications.

• Partner cross-functionally with science and product teams to identify and

prioritize opportunities to improve advertiser lifetime value and experience.

• Drive regular reporting and insights, sharing key learnings and insights with

• partner stakeholders on shared goals and programs. Provide and implement
• optimization recommendations for long term success of promotions program.
• Internal job description Basic Qualifications: - Bachelor's degree

• 5+ years of driving compelling creative strategy and execution at an agency or

in-house creative team experience

• Experience prioritizing and handling multiple assignments at any given time

• while maintaining commitment to deadlines, or experience in a fast-paced,
• high-tech company Preferred Qualifications: - Experience developing
• cross-functional relationships with product, consumer research and marketing
• teams to develop strategy and consumer insights that drive compelling creative

executions

• Experience managing creative (internal team of designers, copywriters,

external agencies and freelancers)

• Experience managing multiple projects and meeting aggressive deadlines

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

• USA, NY, New York - 155,400.00 - 210,300.00 USD annually
• USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually