Senior Integrated Marketing Manager

Overview

The Commercial Cloud & AI (CC&AI) Solutions Marketing team turns Microsoft's cloud and AI innovation into go-to-market strategies that drive customer demand, seller success, and business growth. A key part of our work is the Market Development Funds (MDF) program, a strategic joint co-investment with Microsoft's largest silicon partners to drive demand for Microsoft Cloud and AI solutions running on their silicon. MDF supports jointly approved marketing, sales, and engineering activities, from flagship events and digital campaigns to partner skilling and joint sales offers, that deliver measurable outcomes for the business.

We are looking for a Senior Integrated Marketing Manager to be the marketing lead with our silicon partners. In this role, you will work directly with the silicon partner's marketing organization to develop and execute an end-to-end marketing strategy: shaping joint messaging and positioning, building channel plans that drive end-to-end funnel performance, and bringing those plans to life across Microsoft's product and integrated marketing, events, partner marketing, and sales teams. You will set goals, track performance, and use data to show the business impact of every co-marketing investment. The ideal candidate is an accomplished integrated marketer and relationship builder who is comfortable leading through influence in a large, matrixed organization, and who is energized by how AI infrastructure and silicon innovation are shaping the future of the cloud.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond

Responsibilities

• Develop and execute the end-to-end marketing strategy and annual plan, aligned to Microsoft's go-to-market priorities
• Develop joint messaging and positioning that brings the better-together story of Microsoft Cloud and AI solutions on partner silicon to life, partnering with product and solution marketing, and ensure it is applied consistently across campaigns, events, content, and seller materials.
• Partner with Microsoft marketing and business leaders to shape high-impact co-marketing proposals, build the business case, and guide them through program governance, from intake and leadership review to joint Microsoft and partner approval.
• Ensure co-marketing activities meet program requirements, joint branding guidelines, and compliance standards, including approvals and proof of execution, in partnership with the MDF program team, Finance, and Legal.
• Build integrated channel plans across digital and paid media, flagship and third-party events, content, partner programs, and seller activation to drive awareness, engagement, pipeline, and consumption.
• Set targets and goals for each co-marketing activity, track performance of marketing execution from top-of-funnel engagement through pipeline and consumption and turn insights into recommendations that improve return on investment.
• Partner with Microsoft’s Infrastructure marketing organization to execute, quarterly marketing reviews, and annual planning workshops.
• Report on program performance and business impact to Microsoft leadership and partner executives, helping evolve reporting from budget tracking to business-impact measurement

Qualifications

Required/minimum qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience.

Additional or preferred qualifications

• Experience developing and executing integrated, multi-channel marketing plans (digital, paid media, events, content, and partner channels)
• Experience leading co-marketing or joint go-to-market programs with strategic partners, alliances, or OEMs, including developing joint messaging and positioning.
• Experience managing partner co-marketing funds (for example, market development funds or co-op funds), including proposal development, approvals, budget tracking, and proof of execution.
• Familiarity with cloud infrastructure and AI, including how CPUs, GPUs, and AI accelerators shape cloud and AI workloads.
• Written, verbal, and presentation communication skills, with the ability to turn complex technology into a clear, compelling joint value story.
• A self-starter who does well with ambiguity brings a growth mindset, and is eager to use AI tools to work faster and improve marketing performance.

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.