Marketing Manager - White Marsh Mall

Job Description

Job Title: Marketing Manager

Department: Field Marketing

Reports to: General Manager; Director of Field Marketing

Classification: Exempt, Full-Time

Summary

At Spinoso Real Estate Group, we believe retail real estate holds untapped potential to transform communities, foster connection, and drive economic growth. The Marketing Manager will collaborate closely with the General Manager and Spinoso REG’s Corporate Field Marketing Team to develop and execute all marketing objectives for their property. This role is responsible for leading the property’s annual marketing strategy and budget, overseeing digital and in-person campaigns, events, advertising initiatives, and community partnerships that drive foot traffic, increase tenant sales, and strengthen overall center awareness. The ideal candidate will excel at building strong tenant and community relationships while leveraging market research, branding skills, social media, and other promotional strategies to support property performance, enhance customer experience, and position the center as a leading destination within the market.

Essential Duties and Responsibilities

• Collaborate with the General Manager and the Corporate Field Marketing Team to develop and execute all marketing objectives for the property.
• Lead the development of the property’s annual marketing strategy and budget, including an event and activation calendar designed to increase foot traffic, drive sales, and build community awareness while staying within budget.
• Conduct market research and analyze findings to influence the development of the property’s annual marketing strategy.
• Compare monthly budget actuals with budget estimates through monthly reforecasting and invoice submittals.
• Coordinate with venders and other onsite staff to lead the production of weekly, monthly, and quarterly events.
• Attend community networking events to maintain professional relationships between relevant community leaders and local institutions.
• Coordinate all printed advertising opportunities for the property within local community spaces as needed.
• Oversee all visual communications within the property, including digital directories, window displays, signage, and holiday décor.
• Maintain and expand the property’s email and SMS database by scheduling weekly/bi-weekly message blasts and promoting the VIP program onsite and online.
• Keep the property’s website up to date at all times with current event schedule, store listings, and other promotions happening onsite.
• Manage all tasks related to the property’s social media accounts (Facebook, Instagram, etc.) including, but not limited to:
• Creating and executing a content calendar for all posts, reels, and stories.
• Accept and plan collaborated posts associated with all accounts from property retailers, venders, and community figures.
• Work with local influencers to support property campaigns when applicable.
• Keeping all property information (hours, address, etc.) up to date on all accounts.
• Manage and respond to any direct messages received in a timely manner.
• Curate the brand’s voice and the personality of the brand.
• Regularly review and analyze all social media analytics to monitor the effectiveness of current and future campaigns.
• Spearhead the property’s paid advertising strategy by conducting digital ads, radio promotions, or other media buys for events, sales opportunities, and relevant tenant promotions as needed.
• Collect all marketing data needed for corporate, client, and mall-level reporting documents.
• Establish and maintain strong relationships with property tenants to advise on sales productivity, event involvement, and promotional opportunities within the center.
• Collaborate with the General Manager to monitor tenant sales and implement strategic marketing programs to support underperforming tenants, including but not limited to social media promotions, advertising solutions, email and SMS marketing blasts, and event coordination.
• Communicate current market trends and local market updates with property leasing agents to assist in the acquisition of new tenants.
• Assist leasing agents in the administration of lease provisions applicable to marketing and organizing marketing support for new tenant openings.
• Serve as an integral member of the Mall Management Team by supporting related programs, including Emergency Planning and Communication, and improving processes related to the essential duties and responsibilities outlined above.
• Complete all other ad hoc tasks as needed.

Qualification Requirements

• Availability to be onsite throughout the week with weekend and holiday availability as needed.
• Excellent verbal and written communication skills.
• Strong project management, multitasking, and critical thinking skills.
• Proven personable and professional attitude with a desire to be collaborative.
• Intermediate math skills and excellent analytical skills.
• Expert ability using Microsoft Office, Word, Excel, PowerPoint, and other basic office software programs.
• Expert understanding of Meta Business Suite, Instagram, and Facebook.
• Expert understanding of building paid advertising campaigns and targeted audiences through Meta Ads.
• Expert proficiency using content creation and graphic design tools such as Canva, CapCut, Edits, DaVinci Resolve, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, and/or Adobe SparkPost.

Education and/or Experience

• Bachelor’s Degree (B.A.) preferably in marketing from a four-year college or university preferred; Associate degree in marketing required.
• Three years of related marketing experience in a relevant field.
• Two to three years of social media management experience in a relevant field.
• Two to three years of event production experience in a relevant field.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to commute on-site on a weekly basis
• Use of computer screens and keyboards
• Operation of a passenger vehicle
• Occasional and sometimes overnight air travel
• Manual dexterity sufficient for constant use of a keyboard, mouse and telephone/radio
• Ability to operate office equipment, including a copier, fax machine, postage machine, etc.
• Ability to lift 20 pounds
• Speech and hearing sufficient for regular communications on the phone, radio or face-to-face
• Vision sufficient for reading work related documents on a monitor or in paper format
• Sufficient sense of smell to detect dangerous odors
• Ability to walk, bend, stoop, climb, and reach in the course of normal office functions
• Ability to sit and stand for long periods of time

This job description is not all inclusive. Other duties and responsibilities may be required. In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position. Spinoso Real Estate Group is an Equal Opportunity Employer.