Marketing Manager

Description

About Virtucom

The technology and support needs of K–12 school districts have evolved rapidly over the past few years. Remaining competitive in today's digital learning environment requires more than just technology, it requires a trusted partner dedicated to empowering educators and students.

Headquartered in Peachtree Corners, Georgia, with offices in Columbus (GA), Virginia Beach(VA), Addison (TX), Palm Beach (FL), and Chicago (IL), Virtucom is proud to serve as that partner. We specialize in delivering technology solutions and services that help schools achieve meaningful, lasting impact in the classroom.

At Virtucom, our people are the key to our success. We're passionate about serving the needs of our customers and communities, while providing growth opportunities for our employees. Join a team where you'll find energy, collaboration, and purpose as we continue to support the next generation of learners.

Job Overview

We are seeking an experienced, growth-minded Marketing Manager to own and execute our end-to-end marketing strategy. As our primary marketing leader, you will sit at the intersection of strategy and execution—aligning brand positioning, lead generation, and sales enablement to drive measurable revenue growth.

This is a high-impact role ideal for a strategic marketer who thrives in building scalable demand-generation engines, refining messaging, and collaborating with external vendor partners to multiply output.

Benefits

• Competitive Salary
• 401(k) plan with 4% company match, 100% vested**
• Health, Dental, and Vision Insurance**
• Paid Vacation, Sick, and Personal Days**
• Company-Paid Holidays
• Opportunities for professional growth and promotion from within

Requirements

Key Responsibilities:

Strategic Leadership & Revenue Alignment

• Develop and execute a comprehensive marketing strategy aligned with corporate growth targets, especially our VirtuCARE related offerings
• Partner directly with Sales to align pipeline generation, sales enablement materials, and lead-qualification criteria.
• Track, analyze, and report on core marketing KPIs (pipeline velocity, lead-to-opportunity conversion rates, and ROI).

Demand Generation & Campaign Management

• Design and manage integrated demand-generation campaigns spanning digital ads, content marketing, email nurture tracks, and industry events.
• Design, build and oversee strategies to build a predictable top-of-funnel pipeline.
• Build automated lead nurturing workflows to optimize conversion throughout the customer’s journey.
• Positioning, Messaging & Content
• Refine value propositions, brand messaging, and product positioning for key target personas and customer profiles.
• Create and oversee high-impact marketing collateral, including case studies, whitepapers, presentation decks, proposal copy, and digital landing pages.
• Ensure consistent brand voice and messaging across all external and internal touchpoints.

Events, Vendor Partner Coordination & Training

• Coordinate joint marketing initiatives, co-branded campaigns, and promotional funding (MDF) with key technology and hardware vendor partners.
• Plan, organize, and execute strategic regional conferences, client webinars, and partner-led technical seminars.
• Lead ongoing product training and enablement for internal sales teams regarding new hardware releases, enterprise support options, and vendor ecosystem updates.

Key Qualifications & Skills

• Experience: 5+ years of marketing experience, with at least 2–3 years in a leadership or strategist role (e.g., Marketing Manager, Lead, or Director).
• Domain Expertise: Proven track record in B2B marketing, demand generation, account-based marketing (ABM), and sales pipeline growth.
• Tech Proficiency: Experience with CRM and marketing automation platforms (HubSpot or similar) and web analytics tools (Google Analytics or similar).
• Execution & Strategy Balance: Ability to operate as a high-level strategist while remaining hands-on in campaign execution and content creation.
• Analytical Skills: Strong data-driven mindset with the ability to translate complex analytics into clear executive insights and actionable adjustments.

Preferred Attributes

• Strong familiarity with enterprise/ed-tech sales cycles, IT services, technology ecosystems, or B2B advisory models.
• Exceptional written communication skills with experience shaping complex value propositions into clear, persuasive copy.

Background Check

All candidates should be prepared to undergo and pass a comprehensive background check to ensure the safety and integrity of our operations.

Salary Description

$78,000 per year - $92,000 per year