Franchise Brand Marketing Manager

Franchise Brand Marketing Manager

Role Details

Reports to: Brand President

Location: On-site (Huntersville, NC) or remote

Employment type: Full-time, exempt

Travel: Approximately 25%, based on business needs

About Us

Based in Huntersville, NC, Homefront Brands is an established platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.

About the Opportunity

We are looking for a hands-on, results-driven Marketing Manager to execute marketing initiatives and help franchise owners grow their local businesses.

The ideal candidate has home services marketing experience and experience working directly with franchisees. They understand how to build local brand awareness, generate qualified leads, and support sales conversion. They are also a strong relationship builder who can coach franchise owners and help them make informed marketing decisions.

Key Responsibilities

Franchisee Support and Local Marketing

• Serve as a primary marketing contact for franchise owners, building relationships and understanding their goals, challenges, and market opportunities.
• Help franchisees develop and execute local marketing plans based on their budgets and business objectives, including grassroots efforts, community partnerships, and referral opportunities.
• Educate franchisees on marketing programs, approved vendors, and best practices, while gathering feedback to improve resources and support.
• Support new locations with launch plans and marketing guidance.
• Partner with franchisees and operations to identify opportunities to improve lead handling, follow-up, and sales conversion.
• Share marketing updates, results, and recommendations through meetings, presentations, and other franchisee communications.

Marketing Strategy and Execution

• Manage campaigns that build brand awareness, generate qualified leads, and support customer acquisition and local market growth.
• Adjust marketing strategies based on seasonality, market conditions, performance, and franchisee needs.
• Oversee digital marketing programs with internal teams and approved partners, including paid search, SEO, websites, local listings, social media, email, and online reputation management.
• Collaborate with creative teams to develop marketing materials, sales tools, and franchisee resources that align with brand standards.
• Manage relationships with approved marketing vendors, setting clear expectations and holding them accountable for performance, communication, reporting, and deliverables.
• Coordinate marketing projects across internal teams and external partners.

Budget and Performance

• Develop and manage the brand marketing budget, monitoring spending against goals.
• Track and report on key metrics, including lead volume, cost per lead, conversion rates, revenue, and return on marketing investment where available.
• Use performance data, market insights, and franchisee feedback to recommend improvements and guide future planning.
• Present clear, actionable results and recommendations to brand leadership and franchisees.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 3–5 years of marketing experience, including home services experience and direct experience working with franchise owners in a multi-location organization.
• Experience developing local marketing and lead generation strategies and managing campaigns, budgets, and vendors.
• Knowledge of digital marketing, including paid search, SEO, websites, local listings, social media, and online reputation management.
• Ability to analyze marketing and sales performance and make actionable recommendations.
• Strong communication and relationship-building skills, with the ability to coach franchise owners and manage multiple priorities independently.
• Experience in fencing, construction, or home improvement; residential and commercial lead generation; franchise launches; or a multi-brand franchise organization is a plus.
• Familiarity with CRM systems, lead tracking, and sales conversion reporting is a plus.

HomeFront Brands is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics and are committed to maintaining an inclusive workplace.