Marketing Manager

SUMMARY

The Marketing Manager leads the development and execution of comprehensive marketing strategies to build brand identity and drive revenue across multiple resort properties. Oversees creative, digital, and advertising initiatives, including campaign development, content creation, media planning, and vendor partnerships. Collaborates cross-functionally to align promotions with business goals, optimize performance, and ensure consistent, high-quality guest-facing communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES: This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

• Develop and execute brand strategy and marketing objectives for Wilderness properties.
• Establish and manage marketing budgets for Wilderness at the Smokies and Soaky Mountain Waterpark.
• Lead and oversee Creative Design and Digital Media teams, setting priorities and ensuring timely project completion.
• Plan and execute integrated advertising campaigns across print, digital, and broadcast channels.
• Manage website strategy and social media content across platforms including Facebook, Instagram, Twitter, YouTube, and Pinterest.
• Collaborate with internal departments to create promotional materials and support overall business growth.
• Direct creative production, including photography, video, vendor coordination, talent sourcing, and contract management.
• Partner with external agencies to develop and maintain consistent branding across all marketing channels.
• Lead brainstorming sessions to develop campaigns, branding initiatives, and on-property signage.
• Monitor marketing trends, performance metrics, and industry best practices to inform strategy.
• Work with Revenue Management to align promotions, packages, and campaigns with business goals.
• Serve as primary contact for vendors, including advertising agencies and public relations partners.
• Plan and execute public relations initiatives, sponsorships, and brand activations.
• Maintain and manage marketing databases for email and direct mail campaigns.
• Oversee copywriting, design, and production of all promotional materials.
• Track campaign performance and adjust strategies to meet objectives within budget.
• Produce television, radio, and digital commercials, including scripting, casting, and production coordination.
• Manage all guest-facing communications, including in-room materials and on-site messaging platforms.
• Utilize Adobe Creative Suite, MailChimp, and Microsoft Office to support marketing operations.
• Perform additional duties as assigned.

SUPERVISORY RESPONSIBILITIES

Manages employees in the marketing department. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

CERTIFICATES, LICENSES, REGISTRATIONS

• Tennessee Driver’s License or ability to obtain one within 60 days of employment

QUALIFICATIONS

• Good attendance and punctual.
• Exhibits professionalism.
• Exhibits good grooming habits.
• Wears the proper uniform.
• Works efficiently.
• Follows all resort and office policies and standard operating procedures.
• Conducts themselves in a professional manner with a positive attitude.
• Proficient in operating office equipment, including computers, voicemail, copiers, fax machines, and calculators.
• Demonstrates strong leadership skills with the ability to motivate and develop team members.
• Works independently with minimal supervision while managing multiple priorities.
• Maintains strong organizational skills and attention to detail in daily operations.

PHYSICAL DEMANDS

Physical Activities:

• While performing the duties of this job, the employee is required to:

• Regularly stand, walk, climb stairs for photo shoots, sit, use hands to finger, handle or feel, reach with hands and arms, talk or hear, and taste or smell.
• Occasionally required to climb or balance stoop, kneel, crouch.

Lifting Activities:

• While performing the duties of this job, the employee is required to:

• Regularly lift and/or move up to 10 pounds.

Vision Requirements: close, distant, color vision, peripheral and depth perception, and ability to adjust focus.

Noise Levels: Moderate