Influencer Marketing Manager

About the role

You’ve managed hundreds of thousands of dollars in annual influencer spend and delivered measurable results. You know how to find great talent, build lasting relationships, negotiate effective partnerships, and turn compelling content into customer acquisition. You bring the strategic judgment to build a program and the organization to execute it well.

We are looking for someone to join our team from Monday-Friday, 9:00 a.m. to 5:00 p.m. Mountain Time. We are looking for someone located in Utah who can join us in our Bluffdale office.

What You’ll Own

• Influencer Program: Launch and grow a structured program with flat-rate and flat-rate-plus-commission partnerships. Tie creator selection, investment, incentives, and renewals to clear performance goals.
• Affiliate Program: Launch our affiliate program, owning commission structures, recruitment, onboarding, tracking, and ongoing partner engagement.
• Media Affiliates: Establish partnerships with publishers, editorial outlets, and commerce platforms that drive relevant exposure and measurable sales.
• TikTok Shop: Test TikTok Shop as a performance channel, coordinating creator recruitment, content, affiliate incentives, and internal operations. Evaluate results and profitability to determine whether and how to scale.
• Creator Relationships: Build strong relationships with creators, talent managers, and agencies through clear communication, thoughtful feedback, fair negotiation, and reliable follow-through.
• Campaign Execution: Own budgets, outreach, contracts, briefs, usage rights, approvals, deliverables, and payments. Keep partnerships organized and campaigns moving.
• Creative and Trends: Work with our creative and paid media teams to develop effective creator content. Stay current on social trends, emerging talent, and platform changes, translating relevant opportunities into tests.
• Performance: Track acquisition costs, revenue, conversions, and return on spend. Clearly communicate what’s working, what needs to change, and where to invest next.

What You Bring

• Proven budget ownership: You’ve independently managed hundreds of thousands of dollars in annual influencer spend with demonstrated results against acquisition, revenue, or return-on-spend goals.
• Exceptional relationship skills: You earn trust, navigate difficult conversations with tact, and build partnerships people want to continue. You balance strong relationships with clear expectations and accountability.
• Excellent organization: You can manage numerous partners, budgets, and deadlines while keeping communication, deliverables, and payments on track.
• Performance marketing fluency: You understand how to evaluate creator economics, measure results, and make investment decisions. You can explain both your results and the limitations of your attribution.
• Strong social and creative instincts: You understand Instagram, TikTok, and creator culture. You recognize content that feels authentic while giving people a compelling reason to buy.
• Program-building experience: You’ve launched or scaled creator or affiliate programs and understand recruitment, compensation, negotiation, usage rights, and optimization.
• Independent ownership: You can set priorities, build systems, and move from strategy to execution without needing a step-by-step playbook.

Experience with direct-to-consumer brands, TikTok Shop, media affiliates, creator partnership ads, and platforms such as GRIN is a plus.

What Success Looks Like

A growing network of productive creator and affiliate relationships, a consistent flow of effective content, and measurable customer acquisition. Campaigns run smoothly, partners feel supported, and reporting makes it clear where to invest next.