Marketing Manager (Services)

About the Role

Midmark is seeking a Services Marketing Manager responsible for developing and executing marketing strategies and plans for services that drive business growth and customer engagement. This role focuses on communicating the value of services with relevant Midmark product lines, in close partnership with downstream product marketing, to strengthen the overall value proposition from Midmark. The Services Marketing Manager uses market insights, customer feedback, and competitive analysis to help inform service strategy and support commercial success across Midmark businesses.

What You’ll Do

• Strengthen service category positioning by clearly defining messaging and communicating value to target audiences.
• Leverage cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy.
• Continuously improve service offerings through ongoing market research, trend monitoring, and customer feedback analysis.
• Drive awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives.
• Ensure unified market communication by integrating services messaging with product marketing for consistent, seamless customer experiences.
• Maintain and optimize marketing assets including content, collateral, and sales enablement tools to support the service portfolio.
• Enhance organizational capability by providing training, presentations, and expertise to internal teams, channel partners, and customers.
• Maximize marketing ROI by managing budgets, forecasting services performance, and evaluating financial and operational impact.
• Measure and improve marketing effectiveness through KPI development, performance reporting, and actionable recommendations.
• Support online service sales growth by ensuring pricing, messaging, and digital content align with brand guidelines, while developing strong internal and external stakeholder partnerships.

What We’re Looking For

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• 3-5 years of experience in services marketing or in marketing roles where responsibilities included developing services messaging and value propositions preferred.

Skills & Competencies

• Ability to lead cross-functional teams and influence without authority
• Strong analytical, problem-solving, and financial skills
• Proficient in understanding technical aspects of service delivery
• Excellent communication and leadership skills
• Proficient in Microsoft Office applications
• Ability to employ AI-enabled analytics and machine learning tools for market insight generation and reporting automation

Why Join Us

• Make a Meaningful Impact: Help shape and grow Midmark’s services portfolio, delivering solutions that enhance the customer experience and strengthen our overall value proposition.
• Drive Business Growth: Develop innovative marketing strategies that increase service awareness, customer engagement, and adoption across Midmark’s businesses.
• Collaborate Across the Organization: Partner with product marketing, sales, and cross-functional leaders to bring integrated solutions to market.
• Influence Strategy Through Insights: Leverage market intelligence, customer feedback, and data-driven insights to identify opportunities and guide business decisions.
• Innovate and Grow: Play a key role in evolving Midmark’s services marketing capabilities while gaining exposure to strategic initiatives and opportunities for professional development

No agency calls please.

Work Authorization

Midmark will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Compensation and Benefits

Midmark offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plans, Health Savings and Flexible Spending Accounts, 401K Retirement Savings Plan, Life and Disability Benefits, Illness and Accident Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and more.