Associate Channel Marketing Manager

Description

Are you ready to bring your marketing experience and ideas to life?

American Plastics is a privately owned injected molded plastics company that designs and manufactures workhorse items in the United States, utilizing green processes and superior design & engineering. American Plastics is a growing company, with production and distribution footprints in Missouri, Ohio, Arizona, North and South Carolina.

While you may not recognize our name, you’ve likely seen our products at many of the largest retailers—both in-store and online. American Plastics is a fast-growing, U.S.-based company with a strong focus on action, innovation, and the development of our people and business. As one of the largest privately owned injection molded plastics manufacturers, we design and produce innovative storage and organizational products.

The Associate Channel Marketing Manager position is responsible for executing marketing strategies developed by the Director of Marketing. This position will support the broader marketing team across a range of initiatives, including new product development (NPD) content creation, go-to-market (GTM) strategy, and other marketing projects as needed. The ideal candidate will bring a strong blend of creativity, strategic thinking, and technical skills, along with the ability to quickly learn and adapt in a fast-paced environment.

This is a hybrid position (3 days in office) based out of our Sales & Marketing Office in Mooresville, NC.

Responsibilities

Channel Marketing & Commercialization

• Own and execute channel marketing initiatives for Amazon and emerging retail customers, including Tractor Supply, ACE Hardware, and other strategic accounts.
• Lead product launch and commercialization activities, ensuring products are retail-ready with accurate content, compelling visuals, and effective marketing support.
• Manage partnership with Amazon media agency, including campaign planning, performance monitoring, and optimization.
• Manage and optimize Amazon brand store and A+ Content strategy to enhance product visibility, engagement, and conversion.
• Develop and execute best-in-class digital shelf content strategies, maintain strong retailer content scorecards and identifying opportunities for improvement.
• Partner with cross-function teams to develop customer-specific marketing materials, presentations, and sales enablement tools.
• Participate in customer Product Line Reviews (PLRs), supporting presentation development, product storytelling, and merchandising strategies.
• Support trade shows, customer meetings, and industry events, including merchandising, product displays, setup, and teardown.
• Stay informed on retailer requirements, competitive activity, and emerging channel trends to identify opportunities for growth.
• Communicate effectively with internal stakeholders and external partners to ensure alignment on priorities, timelines, and deliverables.
• Coordinate DocuSign routing and approval workflows for customer-facing artwork, ensuring timely completion and proper documentation.
• Maintain and update the marketing calendar to track campaigns, product launches, and key marketing activities.
• Manage and maintain the Bynder Digital Asset Management (DAM) platform, ensuring content accuracy, organization, and accessibility while supporting internal users.
• Manage the company's social media strategy, including content planning, creation, scheduling, and publishing across LinkedIn, Glassdoor, and Indeed.
• Support and execute marketing initiatives for the Commercial Cleaning product category.
• Monitor social media conversations, engagement, and consumer feedback surrounding product launches to identify trends and opportunities.
• Support influencer marketing campaigns through creator identification, outreach, coordination, and campaign execution.

Marketing Technology & Product Information Management

• Lead day-to-day administration and management of the Salsify Product Information Management (PIM) platform.
• Manage product data templates, imports, and content updates to maintain accuracy, consistency, and completeness.
• Support retailer channel mapping, product data syndication, and publishing to ensure compliance with customer-specific requirements.
• Partner cross-functionally with Sales, Product Management, Engineering, and Marketing to maintain product data integrity.
• Identify opportunities to streamline PIM workflows, improve data quality, and enhance platform adoption across the organization.
• Monitor content completeness and data quality, proactively resolving gaps and publishing issues.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in marketing, channel marketing, e-commerce, or a related discipline.
• Experience supporting retail customers, product launches, or commercialization initiatives; consumer products or CPG experience preferred.
• Familiarity with Amazon Seller Central, Vendor Central, A+ Content, or other retailer e-commerce platforms is a plus.
• Experience with PIM platforms, preferably Salsify, or digital content management systems is preferred.
• Strong understanding of digital merchandising, visual hierarchy, and effective product storytelling.
• Analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills with strong attention to detail.
• Highly organized, self-motivated, and capable of independently managing multiple priorities and deadlines.
• Collaborative team player with a proactive, solutions-oriented approach and willingness to take ownership.
• Proficient in Microsoft Office, particularly PowerPoint, Excel, and Outlook.

If you're excited about joining the American Plastics team and thriving in a fast-paced, inclusive environment where your ideas can become reality, we’d love to hear from you. We offer a competitive salary, full benefit package including medical/dental, 401k, and paid vacation.