Marketing Manager

Position Summary

The Marketing Manager leads the development of moderately-complex member-centric, multi-channel marketing and communication strategies driving improved membership acquisition and engagement. This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization.

Marketing Manager-Dynamic Person Training

The Marketing Manager – Dynamic Personal Training leads the development, execution, and performance reporting of moderately complex, member-centric, multi-channel marketing and communication campaigns across at least three core businesses within the Dynamic Personal Training portfolio, under the direction of the Marketing Director.

This role supports a diverse set of businesses, including but not limited to Dynamic Personal Training, Pilates, Dynamic Stretch, 60XT Challenge, 30 Strong, Dynamic Nutrition Coaching, and Metabolic Testing.

Operating with a high degree of autonomy, this position drives assigned strategies forward, may manage up to two direct reports, and collaborates cross-functionally within marketing and across the broader organization to deliver results.

Job Duties and Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities
• Develops moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagement
• Collaborates with business & technology partners to align marketing strategy with product, pricing, & operational strategies
• Partners with internal marketing channel owners to optimize and execute strategies in context of channel best practices
• Partners with internal creative team, directing marketing asset creation from concept through delivery
• Develops, executes and reports on testing plans that drive improved performance
• Measures marketing performance against defined metrics, partnering with internal channel and analytics teams
• Packages and delivers campaign results to key stakeholders in an effective, timely manner
• Hires, manages, coaches and develops direct report(s) & broader team in a caring, effective manner

Marketing Manager-Dynamic Person Training

• Above average knowledge of exercise and nutrition fundamentals
• Ability to commute and work in corporate office or local club majority of time
• Aptitude to learn and master Ai capabilities and leverage them for brand-right marketing
• Excellent time management skills
• Appetite to learn quickly and ask the right questions
• Ability to professionally communicate with individuals in the field
• Knowledge of standard office procedures and computer software
• Creative thinker and content creator; ability to use iPhone and video editing tools
• Work cross-functionally with teams to execute strategies to meet business needs
• Ability to analyze data and synthesize key insights
• Attend business meetings and functions when needed
• As needed, ability to travel to clubs to capture content

Position Requirements

• Bachelor's Degree in a related field
• 6+ years relevant marketing experience
• Proven ability to develop moderately-complex omni-channel strategies
• Excellent customer service and project management skills
• Working knowledge of Microsoft Excel
• Knowledge of standard office procedures and computer software
• Proficiency in directing work, coaching, and developing team
• Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions

Preferred Requirements

• CRM proficiency
• Ability to handle ambiguity and adapt quickly to change
• Multi-tasking capabilities, sometimes against tight deadlines
• Working knowledge of Adobe Creative programs

Marketing Manager – Nutrition Portfolio

The Marketing Manager – Nutrition Portfolio is responsible for developing and executing integrated marketing strategies that drive awareness, engagement, lead generation, and revenue growth across Life Time's Nutrition Portfolio, including Nutrition Coaching, the LTH Supplement Line and the Life Time Health & Wellness Hub.

This role serves as the primary marketing lead for the Nutrition Portfolio across the entire Life Time ecosystem, creating seamless member experiences that connect in-center touchpoints —including LifeCafe, Personal Training, Health Coaches, retail, and club programming – with digital experiences across web, app, email, social media, e-commerce, and transactional marketing channels. The position is also responsible for marketing to a variety of audiences, including members, clients, and non-members, while developing strategies tailored to each segment's unique needs and stage in the customer journey.

The Marketing Manager ensures a cohesive nutrition experience regardless of where or how members engage with the Life Time brand. Working closely with the business, Registered Dietitians, nutrition coaches, supplement experts and cross-functional marketing partners, this role translates business objectives into member-centric marketing strategies, campaigns, and experiences that simplify complex health and wellness topics while driving measurable business results.

Leveraging member insights, business performance data, and industry trends, the Marketing Manager identifies growth opportunities, optimizes marketing performance, and develops go-to-market strategies that support both portfolio growth and long-term member engagement.

This position drives strategic priorities forward, manages up to two direct reports, and collaborates across marketing, operations, technology, product, and club teams to deliver exceptional member experiences and business outcomes. The ideal candidate combines strategic thinking, business acumen, analytical rigor, and strong leadership skills with a passion for helping people improve their health and wellbeing.

Job Duties/Responsibilities

• Marketing Strategy & Growth Planning
• Campaign Management & Execution
• Member Journey & Ecosystem Marketing
• Business Analytics & Optimization
• Industry Trends, Competitor Analysis & Innovation
• Team Leadership & Talent Development

Position Requirements

• Bachelor's degree in Marketing, Communications, Business, Nutrition, Health & Wellness, or a related field, or equivalent experience.
• 5+ years of experience in marketing, brand management, digital marketing, or related disciplines, with demonstrated responsibility for developing and executing integrated marketing strategies.
• Experience in health, wellness, nutrition, supplements, fitness, healthcare, or consumer lifestyle brands.
• Experience supporting e-commerce businesses and transactional marketing. Understanding of health, nutrition, and supplement marketing guidelines.
• Proven ability to develop and lead multi-channel marketing campaigns that drive measurable business outcomes, including awareness, engagement, lead generation, conversion, and revenue growth.
• Strong understanding of marketing strategy, member/customer journey development, and lifecycle marketing across digital and physical touchpoints.
• Experience leveraging business performance data, consumer insights, and market trends to inform marketing strategies and optimize results.
• Demonstrated ability to lead cross-functional initiatives and effectively collaborate with business leaders, operations, product, technology, creative, and channel partners.
• Strong analytical, problem-solving, and decision-making skills with experience monitoring KPIs and communicating performance insights to stakeholders.
• Experience managing complex projects, competing priorities, budgets, and timelines in a fast-paced environment.
• Experience leading, coaching, and developing team members while fostering accountability and collaboration.
• Working knowledge of marketing technology platforms, CRM systems, content management systems, analytics tools, and emerging AI technologies.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively across all levels of the organization.
• Passion for health, wellness, nutrition, fitness, or related industries, with the ability to translate complex concepts into compelling member-centric marketing strategies.

Preferred Qualifications

• Experience marketing across both physical retail/in-club environments and digital ecosystems.
• Registered Dietitian, Nutrition Coaching or Certified Personal Training.
• MBA or advanced degree in Marketing, Business, Health & Wellness, or a related field.

Position Summary

The Marketing Manager leads club-level acquisition marketing analysis, planning and optimization to drive membership acquisition across Life Time’s clubs. This position owns monthly marketing planning and owned channel execution, and coordinates recurring analysis and deliverables through multi-agent AI workflows. This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization.

Job Duties and Responsibilities

• Analyzes club-level acquisition performance against forecast, including join sources and the lead funnel, to identify at-risk clubs and opportunities
• Translates club-level insights into prioritized actions and optimizations with channel owners and club leadership
• Develops and executes monthly marketing plans aligned to unit goals, offers and campaign themes
• Manages owned channels (email, app, web) to drive acquisition, including send strategy, targeting and performance
• Coordinates recurring analysis and reporting through multi-agent AI workflows, validating outputs for accuracy before delivery
• Collaborates with business & technology partners to align marketing strategy with product, pricing & operational strategies
• Develops, executes and reports on testing plans that drive improved performance
• Packages and delivers club-level results and recommendations to key stakeholders in an effective, timely manner

Position Requirements

• Bachelor’s Degree in a related field
• 6+ years relevant marketing experience
• Proven ability to analyze multi-location performance and turn insights into action
• Hands-on experience using AI tools to automate analysis or reporting workflows
• Advanced knowledge of Microsoft Excel
• Excellent customer service and project management skills
• Proficiency in directing work, coaching, and developing team
• Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions

Preferred Requirements

• Experience building or managing multi-agent AI workflows
• CRM proficiency
• Ability to handle ambiguity and adapt quickly to change
• Multi-tasking capabilities, sometimes against tight deadlines

Pay

This is a salaried position starting at $70,000.00(or applicable minimum salary, if higher) and pays up to $97,000.00, based on experience and qualifications.

Benefits

All team members receive the following benefits while working for Life Time:

• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law

Full-time Team Members are eligible for additional benefits, including:

• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Parental leave and adoption assistance
• Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
• Deferred compensation plan, if the team member meets the required income threshold

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.