JobsMarketing ManagerUnited StatesBrand Marketing Manager (Co-Brands)
GoTo Foods
Posted 7 days ago
Brand Marketing Manager (Co-Brands)
GoTo Foods · Sandy Springs, Georgia, United States
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In short
The Brand Marketing Manager develops and executes marketing strategies for co-brand locations to drive traffic, sales, and franchisee returns. They collaborate with cross-functional teams including creative, operations, and digital to implement national and local marketing programs.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
The role requires a hands-on professional capable of managing campaign planning, POP, menu boards, and new store openings. Candidates should have experience in brand marketing and the ability to build standards and assets for multi-brand environments.
About the employer
GoTo Foods
A leading developer of iconic global, multi-channel foodservice brands.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
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GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
- INDUSTRY
- Food and Beverage Services
- COMPANY
- Privately Held
- FOUNDED
- 2004
- HEADQUARTERS
- Atlanta, GA
- SIZE
- 10,001+
- OFFICES
- 1 on LinkedIn
KNOWN FOR
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Questions about this role
- Is this GoTo Foods role remote?
- Tagged on site.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
The Brand Marketing Manager, Co-Brands, drives marketing strategy and execution for our co-brand locations, where two or more of our brands (combinations of Auntie Anne’s, Cinnabon, Jamba and Carvel) operate under one roof. Reporting to the Sr. Director, Brand Marketing, this individual contributor role builds the standards, assets and programs that communicate a clear value proposition to guests, grow traffic, sales and check, and deliver a strong return to franchisees.
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The Brand Marketing Manager, Co-Brands, drives marketing strategy and execution for our co-brand locations, where two or more of our brands (combinations of Auntie Anne’s, Cinnabon, Jamba and Carvel) operate under one roof. Reporting to the Sr. Director, Brand Marketing, this individual contributor role builds the standards, assets and programs that communicate a clear value proposition to guests, grow traffic, sales and check, and deliver a strong return to franchisees.
The Manager partners with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing teams to deploy co-brand marketing improvements on a national and local scale. This is a hands-on role that combines strategy and execution across campaign planning, POP, menu boards, digital, off-premise, and new store openings.
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