Social Media & Marketing Manager

Social Media & Marketing Manager Job Description

RAWSO Constructors | Murfreesboro, TN | Full-Time

Salary: $65,000–$80,000 annually, based on experience

Work Location: Office & Field

Reports To: Director of IT & Communications

Position Structure: Hands-on role with no direct reports

Join the RAWSO Team!

Are you passionate about creating videos, telling stories, and bringing a brand to life? Do you enjoy getting out from behind a desk, meeting new people, and capturing moments that make an impact?

At RAWSO Constructors, we're more than just a construction company. We're a team that takes pride in our people, our projects, and the communities we help build.

We're looking for a creative, motivated, and hands-on Social Media & Marketing Manager to help tell the RAWSO story!

In this role, you'll own our social media content from concept to publication, capturing everything from employee experiences and company events to heavy equipment and construction projects. You'll spend time both in the office and out in the field, helping showcase what makes RAWSO unique.

What You'll Do

• Create, film, edit, and publish engaging videos, photos, and social media content.
• Manage Instagram, Facebook, LinkedIn, TikTok, and YouTube, publishing content three to five days per week and adapting content across platforms.
• Monitor comments, messages, tags, and mentions; respond appropriately and direct sensitive matters to the right person.
• Visit active construction sites to capture project progress, employee stories, and equipment in action.
• Capture drone photography and videography to document construction projects.
• Write engaging captions and collaborate with project teams on case studies, blog posts, and website content that support business development and search visibility.
• Produce our monthly employee newsletter and support company events and employee recognition initiatives.
• Coordinate branded apparel, promotional merchandise, and marketing materials.
• Track social media performance and identify creative ways to improve engagement.

What You Bring to the Team

• Experience creating and managing social media content, including videos you've personally filmed and edited.
• Strong photography, videography, editing, and storytelling skills.
• Excellent writing, communication, and organizational skills.
• Creativity, initiative, and the ability to manage projects independently.
• Willingness to travel to jobsites throughout Middle Tennessee.
• Valid driver's license with an acceptable driving record.
• Ability to obtain an FAA Part 107 Remote Pilot Certificate within 90 days of employment and before independently conducting company drone flights. RAWSO covers training and exam costs. Prior drone experience or certification is not required to apply.
• Ability to successfully complete required pre-employment screening.

Bonus Points: Two or more years of relevant experience, graphic design skills, drone experience, or familiarity with social media analytics and website content management.

No college degree or construction experience required! We're looking for someone with creativity, a strong portfolio, and a willingness to learn.

Work Environment & Schedule

This position is based in our Murfreesboro office with regular visits to active construction sites throughout Middle Tennessee.

Work is primarily during normal business hours, with occasional weekend events and attention to time-sensitive social media activity outside regular hours. Schedule adjustments for weekend events are coordinated with your supervisor.

Why RAWSO?

At RAWSO, you'll have the freedom to bring creative ideas to life, the tools to produce great content, and a team that supports your growth. You'll get to experience the action firsthand while helping showcase the people and projects that make our company unique.

Here's What We Offer

• Competitive Pay: $65,000–$80,000 annually, based on experience.
• Paid Holidays: Paid company holidays.
• Paid Time Off: PTO available after 90 days of employment.
• Health & Wellness Benefits: Medical, dental, and vision insurance available on your first day of employment.
• Retirement Benefits: 401(k) retirement plan with company match.
• Production Equipment: Company-provided camera, drone, and editing equipment.
• Work Travel: Company vehicle or mileage reimbursement for work-related travel.

Ready to Tell the RAWSO Story?

If you're ready to turn your creativity into meaningful content and help showcase the people behind the projects, we'd love to hear from you!

To Apply: Submit your resume and three to five relevant work samples, including videos you've personally filmed and edited. Briefly describe your contribution to each project. Company, freelance, and personal projects are all welcome.

Learn more at www.rawso.com.

Equal Employment Opportunity

RAWSO Constructors is an Equal Employment Opportunity Employer and a Tennessee Drug-Free Workplace. Employment is subject to required pre-employment screening, including a background check and drug test.

We provide equal employment opportunities to all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other status protected by applicable law.