Ecommerce Marketing Manager - North America

Company Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

Job Description

This position owns advertising, merchandising, digital shelf excellence, and strategic partner relationships for key ecommerce marketplaces in the US & CA, generating profitable sales growth, market share expansion, customer acquisition, and brand visibility. This is a high-impact, strategic role focused on driving sales & traffic growth and hitting performance targets.

Key Responsibilities

1. Advertising
2. Management: Drive the strategy and lead execution of advertising on Amazon (and potentially other marketplaces) to drive incremental growth and efficiency. Develop full-funnel retail media strategies leveraging search, DSP, video, and emerging marketplace advertising solutions.
3. Budget Management: Plan and optimize monthly budgets, ensuring spend aligns with seasonal peaks and product launches as well as category allocation strategy. Monitor performance metrics including total sales & traffic, ROAS, TACOS, new-to-brand metrics, impressions, clicks, CTR, conversion rate, traffic share, and market share to inform investment decisions.
4. Analytics & Tools: Monitor KPIs to refine bidding strategies and keyword targeting. Use tools like Xnurta and Stackline to optimize.
5. Continuous Optimization: Identify testing opportunities and out-of-the-box solutions to improve efficiency and effectiveness.
6. Merchandising & Content
7. Listing and Brand Excellence: Oversee the setup and optimization of product listings, focusing on SEO-friendly titles, bullet points, and consistent, high-quality imagery. Use A+ content and brand stores to tell a cohesive brand story.
8. Promotional Calendar Alignment: Drive marketplace readiness and execution for key commercial events including Prime Day, Black Friday, Cyber Monday, Holiday, and other seasonal campaigns.
9. Relationship Management
10. Platform Relations: Serve as the primary point of contact for e-tailer ad representatives. Liaise with retail account contacts as needed.
11. Team Collaboration: Work closely with sales & cross-functional teams to align demand generation activity with promotions, product availability, etc.
12. Scheduled & Ad Hoc Presentations: Lead quarterly business reviews and performance discussions with internal and external partners; develop business cases for incremental investments and resource allocation to support accelerated growth.

Qualifications

• 5+ years of experience managing Amazon Marketplace, Amazon Advertising, retail media, or ecommerce growth businesses
• Deep expertise in Amazon Advertising, Amazon Vendor/Seller Central, retail media, and marketplace performance management
• Experience with Amazon Marketing Cloud, Stackline, Xnurta, Helium 10, or comparable ecommerce analytics platforms
• Strategic thinking skills with hands-on execution capability and a bias for action; proven ability to develop and execute growth strategies that drive market share gains
• Strong analytical capabilities with experience transforming complex data into actionable business recommendations; advanced knowledge of ecommerce KPIs
• Financial acumen and budget management experience
• Excellent communication and executive presentation skills; experience managing partner relationships and influencing internal stakeholders

Additional Information

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One)

This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Department: Sales