Principal Product Manager, Via & AI Solutions

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

We’re hiring a Principal Product Manager to lead data products and AI agents that power our advisor platform. You’ll sit at the intersection of CRM, data intelligence, and AI—building products that help advisors find, engage, and manage clients, and plan trips more effectively. This is a true 0→1 role: you’ll define the vision, roadmap, and go-to-market for AI- and data-driven features that directly impact advisor productivity, client conversion, and revenue.

Key Responsibilities

• Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
• Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
• Partner with data science, engineering, and analytics to shape models, signals, and data products.
• Identify and prioritize high-impact use cases (e.g., next-best-action, lead scoring, smart workflows, segmentation).
• Run experiments and validate ideas with advisors; turn successful pilots into scalable features.
• Integrate AI and data products deeply into CRM and workflow surfaces—not side tools.
• Define success metrics, measure impact, and iterate based on data and customer feedback.
• Collaborate with GTM teams on positioning, launches, and enablement.

Requirements

• 8+ years of Product Management experience, including complex platform or multi-system products.
• 3+ years building AI/ML or data-driven products (recommendations, scoring, automation, or similar).
• Experience in a data-focused role or owning data products (defining metrics, experiments, data requirements).
• Strong experience in at least one of:
• B2B CRM or customer data platforms
• Data intelligence / analytics systems
• Recommendation engines / personalization
• Marketing automation, segmentation, and audience systems
• Workflow, project management, or productivity tools
• Cross-functional leadership experience required.
• Hands-on work with AI/ML-powered features or predictive modeling.
• Strong background with CRM systems, customer data models, or lifecycle automation.
• Excellent communication; comfortable turning ambiguity into clear product direction.
• Based in NYC or willing to relocate.

Strongly Preferred

• Data science / Python or applied ML experience.
• Experience with modern AI agent frameworks and/or experience in low code AI tools like Lovable, Claude, Gemini, etc...
• Experience building APIs and integrations used by other teams or platforms.

Compensation

Compensation for this role varies based on experience, with an indicative range of $250K–$290K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Additional Benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.