Growth Product Manager

Growth Product Manager

Carketa | Product & Marketing

Level: Product Manager or Senior Product Manager, depending on experience

Location: In-office, Lehi, Utah

About Carketa

Carketa builds software that helps automotive dealerships operate more efficiently, make better decisions, and grow their businesses. Our products span vehicle appraisal, reconditioning, inventory management, and F&I.

We're building the next generation of dealership software, with a focus on intuitive experiences, measurable business outcomes, and tools that become indispensable to our customers' daily workflows.

About the Role

We're looking for a Growth Product Manager to own dealer activation, engagement, and retention across Carketa's dealer-facing products, with an emphasis on AmpliFI, our F&I menu platform.

This is a highly customer-focused, hands-on product role. You'll spend significant time talking directly with dealership customers, understanding how they work, analyzing product usage, and identifying opportunities to make our products more valuable and easier to adopt.

You'll work closely with Engineering, Design, Customer Success, and company leadership to turn customer insights into product improvements that drive measurable growth.

We're looking for someone who combines strong product judgment, analytical thinking, excellent UX instincts, and the ability to move quickly using modern AI-powered prototyping tools.

Your success will be measured by customer behavior and business outcomes, not simply features shipped.

What You'll Do

Own Product Activation and Retention

• Own key product metrics including dealer activation, engagement, feature adoption, retention, and usage frequency.
• Identify opportunities to increase the number of dealerships actively using Carketa products and the depth of usage within each dealership.
• Develop and execute experiments to improve onboarding, activation, and long-term retention.
• Analyze where customers drop off, why they disengage, and what drives successful adoption.
• Define measurable goals and evaluate the impact of product initiatives.

Understand Our Customers

• Regularly interview dealership owners, F&I managers, and other end users.
• Develop a deep understanding of dealership workflows, existing tools, operational challenges, and buying behaviors.
• Observe how customers actually use our products and identify gaps between intended and real-world usage.
• Partner with Customer Success to understand onboarding challenges, recurring objections, and opportunities to improve the customer experience.
• Translate customer feedback into clear product opportunities and priorities.

Use Data to Drive Product Decisions

• Own product analytics and reporting for dealer-facing products.
• Build and maintain dashboards tracking activation funnels, cohort retention, engagement, and product usage.
• Combine quantitative usage data with qualitative customer research to identify growth opportunities.
• Establish hypotheses, run experiments, and measure results.
• Help the organization understand which product behaviors correlate with successful, retained customers.

Build and Ship Great Product Experiences

• Lead product discovery, prioritization, and execution for dealer-facing experiences.
• Rapidly prototype new concepts and improvements using AI-powered development and design tools.
• Apply strong UX and interaction design principles to simplify complex dealership workflows.
• Collaborate with engineering to deliver thoughtful, high-quality product improvements.
• Balance speed, usability, technical feasibility, and business impact.
• Continuously iterate based on customer feedback and measurable results.

Collaborate Across Teams

• Partner closely with Customer Success to improve the product experience throughout onboarding and ongoing usage.
• Work with Sales and Marketing to align product capabilities with customer expectations and positioning.
• Collaborate with Engineering to define requirements, prioritize development, and ship improvements.
• Communicate product priorities, insights, and results clearly to stakeholders and leadership.

What We're Looking For

Required Qualifications

• Must currently live in Utah (this role is in-office in Lehi; relocation is not a substitute).
• Prior experience at a startup or a VC-backed company.
• 5+ years of professional product management experience, with demonstrated ownership of shipped software products.
• Experience building consumer software, SaaS products, or technology used by local businesses.
• Demonstrated ability to use customer research and product analytics to make product decisions.
• Experience owning or improving product activation, engagement, retention, or other measurable growth outcomes.
• Strong understanding of UX, interaction design, and user-centered product development.
• Hands-on experience with AI-powered prototyping or development tools, with the ability to quickly turn ideas into interactive experiences.
• Ability to work directly with customers, ask insightful questions, and translate findings into actionable product improvements.
• Strong cross-functional collaboration and communication skills.
• Comfortable operating independently in a fast-moving environment with significant ownership.

Preferred Qualifications

• Experience building products for small or medium-sized businesses, particularly local or service-based businesses.
• Experience with product-led growth, lifecycle optimization, onboarding, or retention initiatives.
• Familiarity with product analytics platforms such as PostHog, Amplitude, Mixpanel, or similar tools.
• Experience using tools such as Cursor, Claude Code, Figma, Codex, and other similar AI-assisted prototyping environments.
• Experience with B2B2C products, marketplace products, or software distributed through channel partners.
• Automotive dealership or automotive retail software experience.
• Experience working in an early-stage or high-growth SaaS company.

What Success Looks Like

First 30 Days

• Develop a strong understanding of AmpliFI and Carketa's dealer-facing products.
• Interview dealership customers and work closely with Customer Success to understand activation and retention challenges.
• Establish baseline activation, engagement, and retention metrics.
• Identify the highest-impact opportunities to improve product adoption.

First 90 Days

• Own a clear activation and retention roadmap grounded in customer research and product analytics.
• Launch and evaluate initial experiments or product improvements.
• Establish reliable reporting on product adoption and retention.
• Demonstrate measurable progress against agreed-upon product growth objectives.

First 6 Months

• Deliver measurable improvements in dealer activation, engagement, and retention.
• Establish a repeatable process for identifying and resolving product adoption barriers.
• Become the internal expert on how dealership customers use our products and what drives long-term adoption.
• Help Carketa scale product usage without proportionally increasing manual onboarding and support requirements.

Why Carketa

You'll have direct ownership of meaningful product outcomes, regular access to real customers, and the opportunity to shape products used in the daily operations of automotive dealerships.

This is a role for a product manager who wants to do more than manage a backlog. You'll be expected to discover problems, prototype solutions, ship improvements, and measure whether they actually change customer behavior.