Staff Product Manager, Measurement (Ads)

About the Role

We're looking for a Staff Product Manager to own Fetch's on-platform measurement, responsible for defining, tracking, and proving ad effectiveness across our owned-and-operated ads ecosystem. This is a deeply technical role within our Data & Measurement collective, sitting at the intersection of data infrastructure and measurement strategy, covering everything from impression tracking and conversion attribution to event standardization across all Fetch ad products.

As Fetch expands into new ad formats and surfaces, this role will define how measurement keeps pace, ensuring every new offering is instrumented and attributable from day one. This role is about building that foundation: standardizing how we track and define ad events, unifying the pipelines that power our reporting, and establishing the measurement methodology that ties it all together.

You'll own the event taxonomy and pipeline standardization across all ad formats and surfaces and lead the migration to the new standard. From there, you'll define the measurement strategy that sits on top of it, including the key methodology decisions: whether multi-touch attribution, ML-based modeling, or another approach is the right fit for Fetch, and what it takes to meet the credibility bar enterprise advertisers expect.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

What you’ll do

• Own Fetch’s on-platform measurement strategy, including how we define, track, and report on ad performance across all surfaces and ad types.
• Define and maintain event taxonomies and standardized measurement frameworks used across ad objects, ensuring consistency across reporting and attribution.
• Build and evolve Fetch's incrementality strategy including geo lift, holdout, and causal measurement methodologies, and drive execution with engineering and data science.
• Own Fetch's attribution framework, determining how we credit conversions and measure true ad impact.
• Lead the migration of existing ad events and data pipelines to the new standard, working closely with engineering to sequence and execute without disrupting live campaigns.
• Collaborate with GTM and Business Development to identify, evaluate, and build third party partnerships to validate our measurement (e.g., Kantar, Circana).
• Serve as Fetch's internal on-platform measurement expert, setting standards, educating stakeholders, and representing our capabilities externally with partners and advertisers.
• Partner with Engineering on data pipelines, reporting infrastructure, and system design to ensure measurement is scalable and reliable.

What you bring

• 6+ years of product management experience, including 3+ years in ad tech with a strong track record building measurement-focused products.
• Comfort operating in ambiguity — able to define problem spaces, create structure, and drive execution with limited guidance
• Deep technical understanding of on-platform measurement, including event instrumentation, attribution systems, and data pipelines, with the ability to partner deeply with engineering and data science teams on architecture and measurement strategy.
• Experience owning or building third-party measurement partnerships and the operational processes to support them.
• Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, operations, and sales.
• Comfortable partnering with engineering on architecture, data models, and system design without needing to be handed a fully defined spec.
• Strong communication skills for working with internal teams as well as external partners and advertisers.