Healthcare Marketing and Business Development Representative

Benefits

• Free food & snacks
• Opportunity for advancement

Key Responsibilities

Develop and maintain relationships with hospitals, rehabilitation centers, nursing homes, assisted living facilities, physicians' offices, clinics, social workers, discharge planners, case managers, and other referral sources.

• Actively seek new referral opportunities to bring clients to the agency.
• Conduct in-person visits, phone calls, emails, and follow-ups with potential referral partners.
• Promote the agency's home healthcare services, including skilled nursing, home health aide services, physical therapy, occupational therapy, telemonitoring, and other available services.
• Identify potential clients who may benefit from our services and coordinate referral information with the appropriate agency department.
• Develop and implement marketing strategies to increase referrals, strengthen community awareness, and grow the agency's client base.
• Attend networking events, healthcare fairs, community events, and professional meetings to promote agency services.
• Maintain a database of referral sources, contacts, facility visits, and marketing activities.
• Track referrals received, new clients admitted, and the effectiveness of marketing efforts.
• Follow up with referral sources to maintain strong professional relationships and encourage continued referrals.
• Work closely with the intake, nursing, and administrative teams to ensure referrals are communicated and processed promptly.
• Represent the agency professionally and uphold the agency's reputation for compassionate, quality care.
• Protect patient confidentiality and comply with applicable healthcare privacy laws, referral regulations, and agency policies.

This position requires a combination of community-based marketing and office administrative responsibilities. The Healthcare Marketing and Business Development Representative is expected to spend:

• 70% in the Field: Conducting in-person visits to hospitals, rehabilitation centers, nursing homes, assisted living facilities, physicians' offices, clinics, and other potential referral sources. Responsibilities include networking, building professional relationships, promoting agency services, identifying referral opportunities, and following up with community partners.
• 30% in the Office: Completing administrative tasks, documenting marketing activities, maintaining referral-source databases, following up on leads, coordinating with the intake and administrative teams, preparing marketing reports, and tracking referral activity and client growth.

The employee must be comfortable traveling locally, managing their schedule effectively, and balancing field marketing activities with office responsibilities. Regular reports documenting visits, contacts, referrals, and follow-up activities will be required.

Performance Expectation: The employee is expected to maintain a consistent field presence, develop new referral partnerships, and contribute to the agency's growth through effective marketing and business development efforts.

Qualifications

Previous experience in healthcare marketing, home healthcare, business development, sales, or community outreach preferred.

• Excellent communication, customer service, and relationship-building skills.
• Strong networking and presentation abilities.
• Self-motivated with the ability to work independently and meet established goals.
• Good organizational skills and attention to detail.
• Ability to travel locally for facility visits and marketing appointments.
• Reliable transportation and a valid driver's license.
• Basic computer skills, including email, Microsoft Office, and maintaining contact and referral records.
• Knowledge of home healthcare services, Medicaid, Medicare, and insurance referral processes is a plus.

Performance Expectations

The Healthcare Marketer will be expected to:

• Establish new relationships with healthcare facilities and referral partners.
• Complete regular in-person marketing visits and follow-up communications.
• Generate qualified patient referrals.
• Help increase the number of new clients admitted to the agency.
• Maintain accurate records of marketing activities and referral outcomes.
• Provide regular reports on referral activity, new business opportunities, and client growth.

Specific performance goals will be established by agency management.

Compensation

Compensation will be based on experience, qualifications, and the agreed-upon employment arrangement. A competitive compensation package may include a base salary or hourly pay, with potential performance-based incentives established by the agency.

Any incentive program must comply with applicable healthcare laws and regulations governing patient referrals and marketing compensation.

Ideal Candidate

We are looking for someone who is passionate about healthcare, enjoys meeting people, and has the drive to build relationships that lead to new business opportunities. The successful candidate will understand that this position requires consistent outreach, professional follow-up, and a strong commitment to growing the agency.