Performance Marketing Manager

Description

Location: Remote (U.S.) | New York City or Atlanta preferred

Travel: Approximately 10%

Role Overview

AYA is a premier medical aesthetics provider with a rich legacy of clinical expertise, dedicated to helping clients enhance their natural beauty and achieve healthy, radiant skin. The Performance Marketing Manager owns how AYA wins new patients. Today that covers paid media on Google and Meta, SEO and local search, the conversion of website traffic into booked appointments, and online sales. Paid and search are the starting point, not the limit: as AYA grows, this role is expected to test new acquisition channels and to own the ones that prove out. Depending on stage and budget, this person may manage an agency or freelance partner, run campaigns directly in the platforms, or do a mix of both. Either way, they own the results. Success is measured in new-patient bookings at a target cost per acquisition, by market.

What you own

Paid media

• Own paid media strategy and performance on Google (Search, Performance Max, Local) and Meta, whether campaigns are run by an agency partner, by this role directly in the platforms, or a mix of both.
• Manage the agency or freelance relationship where one is in place: briefs, scopes, budgets, regular performance reviews, and holding the partner to agreed targets.
• Build, launch, and optimize campaigns directly in the platforms where buying is done in-house.
• Recommend the right mix of agency and in-house buying as spend grows, and lead any transition between them so nothing is lost: account access, campaign history, conversion setup, and performance.
• Structure campaigns and budgets by market (Atlanta, Dallas, New York, Tampa, Orlando), each with its own CAC target, and recommend how budget should shift between markets and channels.
• Implement a creative testing program: write test briefs (hooks, offers, formats), get creative from the Brand & Social Manager and the freelance designer, and report what wins.
• Run paid amplification of creator content once the Brand & Social Manager has secured usage rights.

SEO and local search

• Own SEO strategy across the AYA site and legacy location sites: keyword priorities by service and market, content recommendations, and technical health.
• Own local search performance: Google Business Profile optimization for ranking, plus review volume and rating as acquisition KPIs. (Note: the Marketing Operations Manager keeps listings accurate and handles review responses).
• Protect search equity through the rebrand: redirect maps, pre- and post-migration SEO checks, and ranking tracking as legacy sites move onto one AYA site.

Website conversion and landing pages

• Own conversion from visit to lead to booked appointment, including the online booking flow and forms.
• Build and test campaign landing pages for paid media on the AYA site.
• Keep a testing roadmap (pages, offers, booking flow) and share results after each test.

Ecommerce

Note: this is not a high priority, but this role will have ownership when applicable.

• Own online revenue: packages, gift cards, and products, including merchandising, on-site offers, checkout conversion, and average order value.
• Plan online sales peaks (such as holiday gift cards) with the VP of Marketing, and brief the Marketing Operations and Brand & Social Managers on the email and social support needed.

Lead flow and call tracking

• Own lead capture and tracking across forms, calls, and online booking, so every lead has a source.
• Own the lead-to-booking conversion rate. Partner with clinic and front-desk leadership on call handling.
• Set the goals for lead nurture (what it must achieve and by when). The Marketing Operations Manager builds and sends it in HubSpot.
• Use HubSpot audiences maintained by the Marketing Operations Manager to retarget, build lookalikes, and keep existing patients out of new-patient ads.

Measurement and reporting

• Own tracking standards: UTM conventions, GA4, Meta Pixel and Conversions API, Google Ads conversions, and CallRail/RingCentral, working with analytics partners.
• Build and maintain the acquisition dashboard
• Send a short weekly paid media snapshot and a monthly acquisition report with recommendations and next tests.

Skills and experience

• 4–6+ years in performance or growth marketing, with hands-on campaign building in Google Ads and Meta and experience managing agency partners.
• Experience in a multi-location or local service business. Aesthetics, wellness, or healthcare is a plus.
• Strong SEO and local SEO (Google Business Profile) knowledge, including site migrations.
• Hands-on with tracking and analytics: GA4, Google Tag Manager, Meta Pixel and Conversions API, CallRail/RingCentral, and HubSpot.
• Strong analytical skills, with comfort building dashboards and reconciling platform data to booking data.
• Understanding of HIPAA and Google and Meta health-advertising policies as they apply to ads and tracking.

Travel & Location

This is a remote position based in the United States, with a preference for candidates located in New York City or Atlanta.

Approximately 10% travel may be required.

Benefits & Perks

At AYA Skin, we believe in supporting our team members both personally and professionally. Our benefits offerings include:

• Medical, dental, and vision insurance
• $0-premium employee-only medical coverage for eligible employees
• 401(k) retirement plan
• Paid time off and paid holidays
• Life and disability insurance options
• Flexible spending and health savings account options
• Employee Assistance Program
• Employee discounts on services and skincare products

Benefits are subject to eligibility, applicable company policies, and plan terms.

Salary Range: $110,000–$130,000 annually

Final compensation will be based on experience, qualifications, and alignment with the role's responsibilities.

Explore the opportunity to build your career with AYA Skin.