JobsMarketing ManagerNew YorkProduct Marketing Manager
Sent, Inc.
Posted yesterday
Product Marketing Manager
Sent, Inc. · New York, New York, United States
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In short
The Product Marketing Manager will own product positioning, messaging, and go-to-market strategy for developer-focused communication tools. They will create technical content and collaborate with engineering and sales teams to drive developer adoption and platform expansion.
What they're looking for
MUST-HAVE SKILLS
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Candidates must have 4+ years of experience in product marketing for developer tools or APIs with deep technical fluency. The role requires the ability to independently test integrations, read API documentation, and communicate complex technical concepts to engineering audiences.
About the employer
Sent
Sent is the unified API for sending messages across SMS, WhatsApp, and RCS.
Sent is the unified API for sending messages across SMS, WhatsApp, and RCS.
- INDUSTRY
- Telecommunications
- COMPANY
- Privately Held
- FOUNDED
- 2024
- HEADQUARTERS
- New York, NY
- SIZE
- 51-200
- OFFICES
- 2 on LinkedIn
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Questions about this role
- Is this Sent, Inc. role remote?
- Tagged on site.
- What does it pay?
- The posting lists $200,000–$300,000 a year.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
Sent is a developer tool for customer engagement. We help developers and agents deliver messages across voice, SMS, WhatsApp, and RCS through a single API. Our intelligent routing model automates channel selection, ensuring lower cost and global deliverability without channel-specific integrations. Our built-in multitenancy also enables our customers to deploy messaging and voice agents across their own customers.
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About Sent
Sent is a developer tool for customer engagement. We help developers and agents deliver messages across voice, SMS, WhatsApp, and RCS through a single API. Our intelligent routing model automates channel selection, ensuring lower cost and global deliverability without channel-specific integrations. Our built-in multitenancy also enables our customers to deploy messaging and voice agents across their own customers.
We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring the best to scale a best-in-class platform.
The Role
We're hiring a Product Marketing Manager to own how Sent's products are positioned, launched, and brought to the developer market. You'll translate complex communications infrastructure into clear, differentiated messaging that resonates with developers, engineering leaders, and software platforms deploying customer-facing agents across their users.
This is a deeply technical, hands-on role. You'll understand our products at the API and architecture level, independently explore and test technical capabilities, and create credible content for developer audiences. You'll work closely with Product, Engineering, DevRel, Growth, and Sales to drive launches, developer adoption, and platform expansion.
What you'll do
- Own product positioning, messaging, launches, and GTM strategy across Sent's agent infrastructure, messaging, and voice products.
- Develop differentiated technical narratives for developers, engineering leaders, and platforms deploying agents across multiple businesses.
- Lead product launches end-to-end, from defining target audiences and use cases to creating content, coordinating distribution, and driving adoption.
- Independently create technical content, including product pages, API explainers, architectural comparisons, and integration guides. Partner with Engineering and DevRel on demos, tutorials, and developer education.
- Communicate Sent's technical differentiation across agent execution, tool integrations, customer context, communications infrastructure, and deployment models.
- Build practical sales enablement assets, including case studies and cost comparisons.
- Lead developer research, win/loss analysis, and competitive intelligence to inform positioning, product strategy, pricing, and packaging.
- Partner with Product and Growth to improve developer activation, agent deployments, and platform expansion.
What you bring
- 4+ years of PMM experience, including substantial experience with developer tools, APIs, AI infrastructure, or agent platforms at a high-growth company.
- Deep technical fluency: Ability to independently read API documentation, make API calls, test integrations, understand system architecture, and explain technical tradeoffs to experienced engineers. You should speak the same language as the developers we sell to.
- Hands-on experience with developer products and a strong understanding of how developers evaluate, integrate, and deploy technical infrastructure.
- History owning technical product positioning, launches, and GTM execution with measurable results.
- Exceptional technical writing skills, with the ability to create accurate, compelling developer-facing content independently.
- Strong understanding of APIs, integrations, deployment models, and build-vs-buy decisions.
- A resourceful, execution-oriented approach to independently researching, creating, testing, and shipping high-quality work.
- Experience conducting developer research, competitive analysis, and creating technical sales enablement materials.
- Demonstrated proficiency using AI tools to improve the speed and quality of your work.
- Experience with agentic models, LLM applications, APIs.
- Background in communications APIs, messaging, voice, or platform infrastructure (preferred not required).
Our Commitment to You
- Meaningful equity with high growth potential
- Top-tier medical, dental, vision fully covered
- 401(k) with 100% match up to 4%
- Unlimited PTO
- Beautiful NYC workspace with daily meals and unlimited snacks
- New MacBook Pro + Apple Studio Display
- Fully comped Wellhub Gold or Equinox membership
Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.
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