Senior Marketing Manager

About the Role

We are looking for an energetic team member who is passionate about building strategic initiatives around the brands and products that customers love. The Senior Marketing Manager will partner with the Director of Marketing in shaping brand strategy across our portfolio, own a set of portfolio brands end to end, and become the category expert for each. This person will lead the content, campaigns, and creator programs that launch new products and drive sales. The successful candidate will join a dynamic, fast-paced environment and work closely with cross-functional departments such as product development, design, and sales to turn consumer insight and category data into compelling product stories and retailer-ready sell-in materials. This role requires a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality. One must be able to communicate and work as a true partner within all areas of the company.

What You'll Do

• Partner with the Director of Marketing to develop brand and category strategy for our portfolio, including market opportunity, competitive environment, and annual roadmaps that support business objectives.
• Own a set of portfolio brands, including brand strategy, marketing plans, and performance.
• Develop content and campaigns for new product launches and product extensions, from concept through in-market execution.
• Become the category expert for each assigned brand's categories by analyzing consumer insights, category sales trends, syndicated data (e.g., Nielsen), and competitive activity to identify opportunities and white space.
• Translate insights into product positioning, messaging, and compelling product stories, including clear justifications for shelf space.
• Build sell-in materials such as line review decks, sales presentations, one-sheets, and retailer pitches that combine storytelling with relevant data.
• Partner with sales to support retailer presentations, new item submissions, and category reviews.
• Plan, launch, and optimize creator and influencer campaigns (gifting, paid, affiliate/commission) that drive measurable sales.
• Source, vet, and manage creators using influencer platforms; manage creative briefs, contracts, and content approvals.
• Plan, run, and optimize CTV (connected TV) ads and digital video ads across streaming, social, retail media, and other digital channels to drive sales and traffic to retailer and e-commerce pages.
• Set campaign objectives, audiences, budgets, and creative testing plans; manage agency or freelance partners as needed.
• Report on creator and paid media ROI (sales, conversion, CPA/ROAS, reach and frequency, video completion and click-through rates, content performance) and use results to refine future campaigns.
• Lead the development of creative briefs, messaging, and assets, and manage the creative process with internal teams and external partners to craft differentiated outbound product messaging and content, including video.
• Repurpose creator and campaign content across retailer pages, Amazon, social, paid ads, and sales materials.
• Collaborate with cross-functional teams to ensure brand consistency and licensor/brand guideline compliance across all touchpoints.
• Trade Shows: support all coordination and bring overall vision to reality.
• Monitor and report on brand performance, make recommendations for optimization, and provide ad hoc reporting as requested.
• Mentor and develop other members of the marketing team.

What You'll Bring

• Bachelor's degree in marketing or a related field
• 5+ years of consumer brand marketing experience (retail or B2B partner marketing a plus)
• 3+ years running creator/influencer campaigns with proven sales impact, including experience with influencer platforms (Upfluence, Grin, Aspire, or similar) and affiliate/commission models
• Hands-on experience running CTV and digital video ads (streaming, Meta, TikTok, YouTube, Amazon, retail media) with proven sales results
• Working knowledge of paid media metrics and optimization (ROAS, CPA, CTR, reach/frequency, video completion rates, A/B creative testing)
• Experience owning brands or product lines through launches and line extensions
• Ability to turn consumer and category data into product stories and sell-in materials that win shelf space
• Comfort with syndicated data (Nielsen, Circana, SPINS) and retailer sales data; ability to synthesize insights into clear recommendations
• Experience managing multi-channel campaigns (digital, social, CTV, video, print)
• Familiarity with creator contracts, usage rights, and FTC disclosure basics
• Strong strategic thinking, problem-solving, and communication skills, with the ability to work effectively across functions
• Highly organized and accountable; able to manage multiple projects and tight deadlines in a fast-paced environment
• Leadership skills and a passion for mentoring; experience managing or mentoring at least 2 team members
• Ownership mindset and entrepreneurial spirit; comfortable building process where none exists
• Understanding of brand/licensor requirements (e.g., sustainability, ingredients) and aesthetics
• Collaborative, upbeat team player
• Bonus Points

• Pet industry experience (a big plus); experience in toy, apparel, plastics, personal care, food, supplements, or household categories
• A case study of a creator, CTV, or video campaign you led, with sales results